Area Sales Executive (ASE)

Position: Area Sales Executive (ASE)
Function: Sales – General Trade (GT)
Industry: FMCG
Headquarter: Kolhapur
Reporting To: Area Sales Manager (ASM)

The Area Sales Executive (ASE) will be responsible for driving primary and secondary sales managing distributors expanding General Trade distribution ensuring superior market execution and achieving business objectives within the assigned territory with Kolhapur as the Headquarter.

• Achieve monthly quarterly and annual primary and secondary sales targets.
• Manage distributors and ensure healthy distributor operations.
• Drive numeric and weighted distribution across the assigned territory.
• Recruit train and manage Market Representatives (MRs).
• Ensure beat planning outlet coverage and productivity improvement.
• Execute trade schemes merchandising visibility drives and BTL activities.
• Improve product availability and retail execution.
• Monitor market trends competitor activities and retailer feedback.
• Ensure timely order booking collections claims processing and sales reporting.
• Build strong relationships with distributors retailers and trade partners.

• 5–7 years of relevant experience in General Trade Sales within the FMCG industry.
• Hands-on experience in distributor handling and market development.
• Experience managing Market Representatives/Salesmen.
• Proven track record of achieving sales targets.

• Graduate in any discipline.
• MBA/PGDM will be an added advantage.

Required Skills:

Primary sales Secondary sales Distributor management General Trade distribution Market execution Sales target achievement Numeric distribution Weighted distribution Recruitment Training Team management Beat planning Outlet coverage Productivity improvement Trade schemes execution Merchandising Visibility drives BTL activities Product availability improvement Retail execution Market trend monitoring Competitor analysis Retailer feedback Order booking Collections Claims processing Sales reporting Relationship building Distributor handling Market development Sales management Sales target achievement