(Associate) Programmatic Manager
Job Summary
Job Description:
Responsibilities
Campaign Strategy & Execution:Monitor and execute hands-on-keys campaign setups pacing and optimization across major Demand-Side Platforms (e.g. DV360 The Trade Desk Taboola Teads Ad Manager).
Performance Optimization & Analytics:Conduct deep-dive data analysis (using data dashboard/excel tools) to uncover insights troubleshoot delivery issues and optimize towards client KPIs (CPC CPA ROAS VTR etc.).
Quality Assurance & Ad Tech Compliance:Enforce strict pre- and post-launch QA protocols for tracking tagging pixel implementation brand safety and ad verification tools (DoubleVerify IAS).
Client & Team Leadership:Act as the primary point of contact for agency media planning strategy and client teams. Mentor and assist in training Programmatic Trader and Senior Programmatic Trader.
Financial Management:Oversee campaign budget pacing monthly delivery reconciliations and billing precision across platforms.
Requirements
Bachelors degree or above in Marketing Media or a related discipline.
Minimum 3-5 years of hands-on programmatic experience at a media agency publisher or ad tech vendor.
High proficiency in major DSPs (DV360 The Trade Desk Taboola Teads Ad Manager) and Ad Servers (CM360).
Data & Dashboard Skills:Advanced Excel skills alongside hands-on experience building navigating or managing data dashboards (e.g. Data Studio Power BI Tableau) to present compelling data narratives.
Strong project management abilities excellent client-facing presentation skills and high attention to detail.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose
Location:
Hong KongBrand:
IprospectTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.