Assistant Brand Manager

LIPTON Teas and Infusions is the worlds leading teas and herbal infusions company and the largest tea business globally with over 150 years of heritage and a portfolio of iconic brands enjoyed by hundreds of millions of consumers every day. Headquartered in the Netherlands and backed by CVC Capital Partners the company brings together deep tea expertise with a strong focus on innovation sustainability and wellbeing. LIPTON Teas and Infusions offers high-quality responsibly sourced teas and infusions in more than 100 markets worldwide through signature brands such as Lipton PG tips Pukka TAZO T2 and many local heroes.

About the Role

The Assistant Brand Manager will be directly responsible for driving the marketing agenda for the Hong Kong tea business working closely with internal cross-functional teams global stakeholders and our distribution partner to build brands grow the category and deliver strong commercial performance. The role covers end-to-end brand management across brand experience category strategy portfolio and innovation as well as business performance delivery across retail out-of-home and co-branding partnerships ensuring strong in-store visibility and effective execution of brand plans.

As the market leader in the tea category LIPTON Teas and Infusions offers the opportunity for this role to work hand in hand with internal cross-functional teams external distribution partners and agencies to rejuvenate the brand and portfolio. The role will contribute to delivering strong category growth stories and driving more users more usage more value and greater brand footprint for the business. It requires a strong balance of strategic thinking hands-on execution and close stakeholder management across local regional and global teams.

Key Responsibilities

• Act as the brand owner for the Hong Kong tea portfolio and lead portfolio and innovation strategy including core optimisation and renovation via superior recipes and claims local innovation based on consumer insights and disruptive innovation to expand the tea consumer base.
• Develop and drive category growth strategies for Hong Kong with a strong focus on growing the tea category in close partnership with the distributor and key retailers.
• Own the integrated brand and business planning process for the market including 812 quarter plans and alignment with key brand and business priorities.
• Build and implement the annual marketing calendar with global and local experts in market research media and digital driving brand purpose equity and key brand KPIs (e.g. SLP Brand Power).
• Lead the development and execution of multichannel marketing programmes across retail outofhome and cobranding partnerships ensuring strong instore visibility and effective execution of brand plans and leveraging ATL and BTL touchpoints to create purposeful and powerful brand experiences.
• Safeguard and strengthen brand equity by ensuring the right visual identity onpack claim optimisation and a consumerrelevant product portfolio.
• Support the BU Head on performance delivery for Hong Kong including P&L support topline and bottomline delivery market share and penetration gains and business development in new channels.
• Drive sustainability improvements across the portfolio including packaging and raw materials initiatives where relevant.
• Oversee key executional processes including artwork development through internal systems and media planning with agency partners ensuring effective use of local and global marketing resources.

Requirements

• Degree in Marketing Business Administration Communications or other commercial disciplines; candidates from nonbusiness disciplines with relevant business experience are also welcome.
• 58 years of relevant FMCG brand marketing experience; prior Assistant Brand Manager experience is preferred.
• Background in tea beverages F&B or broader FMCG is preferred; exposure to trade marketing and/or 4As agencies is an advantage.
• Strong marketing fundamentals and brandbuilding track record delivering topline growth and key KPIs such as market share and penetration.
• Proven experience leading crossfunctional projects managing agencies and driving digital marketing programmes.
• Highgrowth mindset with a strong passion for consumers and customers and a drive to grow the tea and milk tea category.
• Excellent communication negotiation and influencing skills with the ability to build impactful partnerships with diverse stakeholders.
• Strong project management and analytical skills with solid business acumen and the ability to balance bigpicture thinking with operational detail and work autonomously when needed.
• Proficient in MS Office (Excel PowerPoint Word Outlook); experience using AI tools at work is a plus.
• Proficient in English and Chinese; daily work is in Cantonese with occasional meetings in Mandarin and English.
• Immediate availability will be an advantage.

Please apply online by clicking on Apply below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.