Senior Account Manager

About the Job

• Propose/introduce clients to Digital Marketing Services; SEO, SEM, Social, Email, and Video.
• Stay on top of trends in digital, continue growth/knowledge to bring fresh strategy.
• Assist in providing ongoing training with the client services team, knowledge to bring digital strategies.
• Manage client expectations through bringing issues/concerns to client's attention before facing those problems, offering potential solutions.
• Collecting and analyzing data to learn more about consumer behavior.
• Reporting with clients.
• Collaborate with Creative teams and understand the platforms they use.
• Responsible for maximizing financial revenue while maintaining the clients expert
• Explore new partnership clients.
• Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
• Knowledge about YouTube Ads especially video content optimization, Facebook Ads, and Google responsive Ads and Google Ads' different bidding and budget optimization scenarios.
• Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn.
• Ability to A|B test, learn, and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus.,