Digital Marketing Manager

You will play an important role in:

• Delivery of a full, integrated annual marketing plan including budget management.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee strategy, creative direction, timing, and execution of online marketing activities including Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing campaigns, Social Networking, affiliate and super-affiliate marketing programs, and editorial/interactive online content.
• Initiate and coordinate the development of action plans to penetrate new markets
• Lead the execution of marketing programs from start to finish, drive collaboration with key industry players, agencies and vendors and leverage the right internal processes
• Work in close collaboration with the Sales team to deliver seamless integration of Marketing and Sales activity across the various identified routes to market.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Devise and review regular reporting and analytics to measure marketing activity effectiveness and efficiency,deliver a weekly update and adjust accordingly.
• Promote our brand at trade shows and major industry-related event.

Job Requirements

• A Bachelor’s degree in Marketing, Business or related field.
• Post graduate studies in Marketing is preferred.
• A minimum of 5 years’ experience in digital marketing management
• A high level of proficiency in English is a must.
• Should have a proven track record in managing digital marketing campaigns for B2B businesses, SEO campaigns, PPC, Email Marketing and conversion optimization
• Should have good knowledge using standard digital marketing tools like Google Analytics, Google AdWords, Search Console, etc.
• CRM experience is a plus (Freshworks/Hubspot)