Demand Planner

Job Description

• Analyze historical demand and filter out outliers.
• Develop the base demand plan using the most appropriate statistical forecasting algorithm and make adjustments where necessary.
• Understand the variance of the base from consumer demand signal & proposes ways to continuously improve by working with the customer to align base (e.g. customer base forecast, Unilever base forecast).
• Communicate base to stakeholders for agreement (customer, category & marketing) upon amendment.
• Generate the new product forecast using the historical substitution and like modeling/scenario planning techniques agreed with Marketing and Category Management.
• Model’s total lifecycle of NPD (i.e. decline phase), working with category, marketing & development for replacement strategy of NPD, through launch, growth flat & decline phases.
• Present the exceptions at the monthly meeting and facilitate the process of reaching consensus on the final forecast number if the volumes presented seem under or overstated.
• Question the activity-based volume projections based on the success or failure of past activities.
• Analyze forecast accuracy and bias and identify and implement process enhancements to improve these KPI’s.
• Coach Category, Marketing, and Channel/Account Managers on forecasting techniques to improve forecasting accuracy.