Content Team PM

GSK


Job Location:

Hangzhou - China

Monthly Salary: Not Disclosed
Posted on: 21 days ago
Vacancies: 1 Vacancy

Job Summary

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

Key responsibilities

1. 负责抖音原生内容团队01搭建与规模化产出制定内容策略选题方向爆款逻辑为账号增长短视频引流直播间流量负责

2. 统筹编导拍摄剪辑AI热点分析全流程把控视频质量发布节奏算法优化与数据效果

3. 挖掘热点趋势与用户需求打造高完播高互动高引流的短视频支撑直播流量与账号冷启动

4. 建立内容复盘与迭代机制提升内容产出效率与爆款率

5. 协同直播团队实现内容直播一体化提升流量精准度与转化效率

Qualifications and skills

1. 大专及以上学历3年以上抖音内容团队管理经验具备01搭建内容团队从冷启动到规模化产出爆款的成功案例有抖音电商内容经验优先

2. 深度精通抖音算法内容趋势爆款逻辑用户心理熟练掌握短视频全链路创意脚本拍摄剪辑投放复盘能持续打造高引流内容

3. 优秀的内容策略制定团队管理流程优化效率提升能力能够统筹编导拍摄剪辑AI数据分析模块落地高质量内容产出

4. 高创意市场趋势敏感度极强审美在线细节严谨结果导向执行力强抗压性高具备良好跨部门协同与敏捷应变能力4. 反应快速高韧性实时敏捷数据驱动结果导向抗压能力强可适配直播高强度节奏

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands i...

About Company

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About us We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

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