Content&Production Manager

About us

Treasury Wine Estates (TWE) is one of the worlds largest wine companies. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands click here.

About the role

This role is responsible for leading content strategy content planning and content production for China.
This role serves as the bridge between brand strategy and creative execution transforming marketing objectives into compelling storytelling innovative content experiences and premium creative assets that strengthen Penfolds luxury positioning and cultural relevance.
Combining strategic thinking creative leadership and production expertise the role oversees the development of integrated content plans leads content creation from concept to delivery and manages internal teams and external partners to deliver best-in-class content across campaigns product launches consumer experiences and owned channels.
As the content leader for China this role establishes content standards builds production capabilities develops talent and drives creative excellence across the business.

Content Strategy & Planning

• Lead the development of annual content strategies and content roadmaps aligned to business and marketing priorities.
• Translate brand consumer and commercial objectives into integrated content plans.
• Identify consumer cultural and platform insights that inspire relevant and impactful storytelling.
• Partner with Brand PR and Digital teams to ensure content supports broader communication objectives.
• Champion content excellence and consistency across all consumer touchpoints.

Content Development & Creative Leadership

• Lead content ideation creative development and storytelling frameworks.
• Develop content concepts narratives scripts storylines and production briefs.
• Ensure all content reflects Penfolds luxury credentials premium craftsmanship and cultural relevance.
• Provide creative leadership and quality control across all major content outputs.
• Continuously identify emerging content opportunities trends and storytelling approaches.

Content Production Leadership

• Lead end-to-end content production from concept through final delivery.
• Oversee pre-production planning including scripting storyboarding casting location selection production scheduling and resource planning.
• Manage agencies production houses photographers directors editors and creative freelancers.
• Oversee content creation across:
  • Brand campaigns
  • Product launches
  • Consumer experiences
  • Events
  • Social content
  • Video content
  • Partnerships and collaborations
• Lead post-production processes including editing animation sound design and final asset delivery.
• Ensure all content meets world-class creative and production standards.

Team Leadership & Capability Building

• Lead coach and develop a team of 2 direct reports.
• Build a high-performance content and production function within the China business.
• Establish effective workflows planning processes and quality control standards.
• Develop internal content capabilities and best-practice production processes.

• Foster a culture of creativity collaboration and accountability.

Resources Agency & Budget Management

• Manage content and production budgets efficiently.
• Lead agency and production partner relationships.
• Identify and build a network of best-in-class creative talent and production resources.
• Ensure projects are delivered on time on budget and to the highest quality standards.
• Drive productivity and scalability while maintaining luxury-level execution.

About you

• 10 years experience across content strategy content development creative production TV broadcasting brand communications or film marketing.

• Proven experience leading both content planning and content production functions.

• Strong storytelling copywriting and content development capabilities.

• Deep understanding of content production processes including pre-production production and post-production.

• Experience managing agencies production vendors and creative partners.

• Strong visual judgement and ability to provide creative feedback on scripts edits and final assets.

• Experience leading and developing teams.

• Excellent stakeholder management and project management skills.

• Strong understanding of Chinese consumer culture and content ecosystems.

• Experience within luxury lifestyle premium consumer brands media or creative industries preferred.

• English proficiency will be a plus

Why youll love it here

Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and career development.
• Enjoy the worlds most desirable wines through our generous employee product allowance
• Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!

We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio TWE embraces diversity and is proud to be an equal opportunity employer. At the 2025 & 2026 AWEI awards we were appointed Gold Status acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity age national origin or on the basis of disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.

How to apply
We move fast at Treasury Wine Estates when we find the right fit so if this sounds like the role for you dont miss out and apply today!