Assistant Content Manager

About us

Treasury Wine Estates (TWE) is one of the worlds largest wine companies. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands clickhere.

About the role

The Assistant Content Manager is responsible for supporting the development and production of high-quality video and visual content across digital and social platforms.

This role leads day-to-day content production activities including video planning on-site shooting content coordination post-production management and asset delivery. The position plays a key role in translating brand and campaign objectives into engaging content that enhances brand storytelling and consumer engagement.

Video Content Production
Support the planning coordination and execution of video content for brand campaigns product launches events and always-on social content.
Lead day-to-day video production activities including pre-production planning shooting coordination and content delivery.
Work closely with agencies photographers videographers and creators to deliver high-quality content assets.
Support content capture at events activations and brand experiences.

Content Development & Execution
Assist in translating campaign objectives into engaging content concepts and creative executions.
Coordinate content production schedules and ensure timely delivery of assets.
Adapt and localize global content for China market requirements and platform needs.
Support development of platform-specific content for WeChat Xiaohongshu Douyin Weibo and emerging social channels.

Creative Coordination
Prepare creative briefs and production requirements for agency and production partners.
Review content assets and coordinate revisions to ensure quality and alignment with brand guidelines.
Support video editing post-production and content optimization processes.

Asset Management & Governance
Maintain content libraries and asset management systems.
Ensure all creative assets comply with brand standards copyright requirements and approval processes.
Manage content filing version control and asset distribution.

Cross-Functional Collaboration
Partner with Brand Marketing PR Consumer Experience E-Commerce and Digital teams to support campaign execution.
Coordinate with agency and production partners to ensure effective project delivery.
Support ad-hoc content and campaign initiatives as required.

About you

• Bachelors degree in marketing Communications Film Production Digital Media or a related field.
• 6 years of experience in video production content creation or digital marketing.
• Proven experience managing video shoots including planning on-site production and post-production coordination.
• Strong understanding of social media content and platform requirements across WeChat Xiaohongshu Douyin and Weibo.
• Experience working with agencies videographers photographers creators and production partners.
• Strong project management communication and stakeholder management skills.
• Creative detail-oriented and passionate about producing high-quality video content.
• Fluent in Mandarin and proficient in English.

Why youll love it here

Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and career development.
• Enjoy the worlds most desirable wines through our generous employee product allowance
• Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!

We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio TWE embraces diversity and is proud to be an equal opportunity employer. At the 2025 & 2026 AWEI awards we were appointed Gold Status acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity age national origin or on the basis of disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.

How to apply
We move fast at Treasury Wine Estates when we find the right fit so if this sounds like the role for you dont miss out and apply today!