VP, Marketing

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform OCIANA is designed to save lives energy and the environment on a global scale using innovative data collection and analysis techniques.

GSTS is building a team to support the continued development and commercialization of this capability which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive initiative and motivation to join our team and make the world safer and greener for all.

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ROLE

The VP Marketing will be a builder and operator who establishes the foundations of world-class marketing at GSTS owning our end-to-end marketing strategy and execution as we scale our dual-use maritime AI platform across Defence & Security and Shipping/Supply Chain. Reporting to the COO this leader will shape our positioning build a repeatable pipeline engine and create the marketing operating system that aligns Sales Product and Customer Success. Its a high-impact role with direct influence on growth brand and commercialization. If you enjoy creating clarity in complex technical domains and building a marketing function that drives measurable revenue outcomes as a hands-on player/coach this is a rare opportunity to lead from the front.

KEY RESPONSIBILITIES

• Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.
• Positioning and messaging leadership: Clarify ICPs and personas per segment and sharpen value proposition differentiation and proof points.
• Sales enablement and field support: Build and maintain core sales assets (pitch deck brochures case studies solution briefs) aligned to buyer stages and objections.
• Event and conference engine: Plan and execute conference strategy end-to-end.
• Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events outbound support partners targeted inbound) and reporting tied to pipeline and closed revenue.
• Content system leadership: Build an efficient content production workflow that reduces iteration cycles while ensuring domain accuracy and customer resonance.
• Brand and website ownership: Lead website and brand refresh efforts ensuring the story visuals and proof align with GSTSs dual-use credibility.
• Cross-functional alignment: Partner tightly with Sales Customer Success and Product/Technology to ensure marketing claims match reality feedback loops are tight and customer insights shape messaging and content priorities.
• Build the marketing operating system: Define marketing KPIs reporting cadence planning rhythm and handoffs with Sales and RevOps.

EXPERIENCE & QUALIFICATIONS

• 10 years as a leader in B2B marketing including experience in SaaS or enterprise software ideally in complex regulated or technical domains.
• Relevant domain experience marketing to one or more relevant sectors: defence/security maritime supply chain/logistics geospatial.
• Proven experience building a marketing engine in an early-stage B2B SaaS startup including establishing the fundamentals (ICP positioning funnel pipeline reporting lead lifecycle handoffs) and scaling output with a lean team.
• Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 2436 months.
• Strong product marketing capability: positioning messaging segmentation persona development competitive differentiation and proof-point storytelling.
• Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals.
• Strong operational discipline with marketing metrics: Comfortable with funnel definitions conversion rates attribution basics and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes.
• Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
• Excellent executive communication skills: can operate credibly with the CEO COO CSO CPTO and external stakeholders.

COMMENTS / SPECIAL CONSIDERATIONS

Include compliance security or role-specific requirements.

Candidates must pass a criminal background check and provide two professional references.

All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

WHAT WE OFFER

GSTS is focused on attracting unique diverse perspectives that help drive the global maritime industry forward. Our compensation is comprised of the following:

• Competitive salary and PTO
• 100% employer-paid health and dental benefits for you and your family
• Annual HSA/FSA allotment
• Access to virtual mental and physical health professionals
• Annual professional development spend
• One-time tech allowance

WHY WORK WITH US

• Remote-first culture: Enjoy the flexibility of working from anywhere in Canada allowing you to balance your professional and personal life. Prefer to be in office We also have Dartmouth Nova Scotia and Montreal Quebec offices offering flexible hybrid options.
• Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
• Collaborative team: Be part of a small agile team that values positivity creativity and open communication.
• Continuous learning: Were committed to your professional growth providing opportunities for skill development and staying current with industry trends.
• Exciting industry: Work on cutting-edge projects in a rapidly evolving field applying your skills to solve real-world challenges.
• Work-life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.

EQUITY PRIVACY & APPLICATION INFORMATION

We are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse collaborative and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background age gender disability sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If you think this challenge is right for you we encourage you to apply. Please address any questions to

Notice of AI Use in Recruitment: At GSTS we use Artificial Intelligence (AI) to assist in the screening and evaluation of applications to help us better identify relevant skills. GSTS maintains a human-in-the-loop policy; AI is never used to automatically reject candidates. All final decisions are made by GSTS recruiters.

We collect your name email phone number address resume cover letter and any other information you wish to provide to assess your qualifications coordinate the recruitment process and meet our legal and HR record-keeping obligations.

To learn about how we use and protect your data go to our Privacy Policy.

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