Key Account Manager, West

KEY RESPONSIBILITIES

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
• Executes distribution on priority packages in-line with HQ recommendations.
• Ensures all assigned key accounts schematics reflect Red Bull standards.
• Aggressively sells Red Bulls strategic vision by utilizing best practices and available tools
• Customizes presentations to better appeal to customers needs
• Develops annual promotion schedule in accordance with national goals
• Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customers needs
• Ensures all promotions are accompanied by effective POS and incremental displays
• Customizes sales pitch to achieve account goals while driving effective permanent displays
• Evaluates ROI prior to recommending specific POS or customized solutions
• Determine GAP within Regional key accounts and built plans to address them.
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#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Actively develops relationships with key decision makers via business reviews communication etc.
• Drives execution of account programs through local Decision Makers (DMs)
• Consistently pursues incremental opportunities over-and-above programs
• Maintains key point of local knowledge regarding accounts
• Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level
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BUDGETS AND ANNUAL PLANNING

• Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

BUSINESS ANALYSIS

• Works with Category Analyst to evaluate ROI in regards to pay-for-space agreements and communicates key  learnings to National Accounts Director.
• Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS ANALYSIS

• Works with Category Analyst to evaluate ROI in regards to pay-for-space agreements and communicates key  learnings to National Accounts Director.
• Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS REVIEWS

• Conducts quarterly business reviews
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
• Provides Energy Insights that drive change in promotion price or display practices

COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication
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COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication
•  

Qualifications :

EXPERIENCE & KNOWLEDGE REQUIRED

Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of

success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods)

industries or within a Direct Store Delivery DSD) operation

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen IRI)

Excellent communication and active listening skills

Creative solution-oriented mindset

In-depth knowledge of FMCG industry

Self-motivated and able to work independently

Must be proficient in Microsoft Excel and PowerPoint

Previous experience with SAP preferred

Knowledge of regional major accounts operation an asset

EDUCATION (IF APPLICABLE) REQUIRED

Bachelors Degree Preferred

LANGUAGE REQUIREMENTS

Bilingual (English/French) is an asset

TRAVEL

20-30%

Additional Information :

The expected annual base salary range for this position is $103700 to $112200. The actual base salary for this position will depend on various factors including but not limited to the candidates qualifications skills experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.  

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.

Remote Work :

No

Employment Type :

Full-time