Junior Brand Manager
Job Summary
- Assisting the Senior Brand Manager with the product innovation pipeline ensuring cross-functional timelines and deliverables stay on track.
- Supporting the packaging development process by coordinating artwork routing gathering approvals and working closely with the Design and Production teams.
- Developing clear actionable creative briefs for internal teams external agencies and creators.
- Collaborating with agencies and external partners to ensure all work aligns with brand standards and campaign objectives.
- Coordinating the execution of integrated marketing campaigns across Collective Arts and Botany.
- Managing multiple marketing projects simultaneously ensuring timelines approvals and deliverables are met.
- Managing the master social media and communications content calendar.
- Creating campaign content across social media including photography short-form video and supporting assets.
- Writing copy and developing campaign messaging for social media and brand email campaigns.
- Working closely with the Marketing & Communications Coordinator (Owned Channels) to ensure creative assets and messaging are cohesive across all owned platforms.
- Coordinating brand events activations PR initiatives and partnership opportunities.
- Managing product samples marketing materials and campaign assets to support PR creators events and brand partnerships.
- Supporting the development of point-of-sale (POS) materials trade marketing assets and retail campaigns.
- Working closely with the Sales team to support product launches promotional initiatives and overall campaign execution.
- Participating in team planning campaign development and ongoing marketing initiatives.
- Brand Campaigns & Project Management (25%): Coordinating integrated campaigns managing project timelines writing agency briefs and supporting execution from planning to launch.
- Social Media & Content (25%): Managing the master comms calendar capturing photography/video and copywriting for social and email.
- Product Pipeline & Packaging (15%): Assisting with the product lifecycle routing packaging artwork and supporting innovation deliverables.
- Trade Marketing & Sales Support (20%): Coordinating POS materials supporting retail campaigns/launches and delivering campaign toolkits to Sales.
- Events PR & Partnerships (15%): Coordinating events activations sample distribution and supporting creator/media partnerships.
- Experience: 23 years in marketing communications brand marketing or a related field. Experience working within a CPG beverage retail or lifestyle brand is a strong asset.
- Social Media Savvy: Experience managing content calendars and creating engaging social-first content (including photography and short-form video).
- Strong Communicator: Excellent copywriting skills with the ability to adapt messaging across social media email and marketing campaigns.
- Project Manager: Highly organized and capable of managing multiple projects deadlines and stakeholders simultaneously.
- Relationship Builder: Comfortable coordinating projects across teams and building strong relationships with internal stakeholders agencies creators and external partners.
- Detail-Oriented: Strong attention to detail with the ability to balance creative thinking with flawless execution.
- Adaptable & Proactive: Curious collaborative and always looking for ways to improve how our brands show up. Comfortable working within a small fast-moving team.
- Logistical Requirements: Must have a valid drivers license and access to a reliable vehicle.
- Availability: Comfortable capturing content at events activations and day-to-day brand moments (including occasional evenings/weekends).
Required Experience:
Junior IC
About Company
Collective Arts fuses innovative craft beer and beverages with the talents of emerging artists and musicians from around the world. Buy your favourite beers, spirits, cocktails, non-alc bevs, energy drinks and artist prints all in one shop. Learn more about the artists we collaborate ... View more