Director, Business Development Self-Serve Automation Hardware

About The RoleThe Director of Business Solutions Self-Serve Automation is responsible for driving revenue growth and expanding market adoption across NRTs self-serve automation portfolio including Opal C1 H1 S1 and other current and future products under this category. These self-serve automation solutions support a wide range of customer-facing use cases including hotel and resort check-in/check-out food and beverage ordering ticketing payments loyalty engagement and other unattended or semi-attended automated and execute the go-to-market and sales strategy for NRTs self-serve automation portfolio including Opal C1 H1 and S1 across multiple industry verticalsDrive new logo acquisition while expanding existing customer relationships through cross-selling and upselling of additional automation solutions configurations and use casesLead complex consultative enterprise sales cycles that may include hardware software automation workflows managed services integrations and long-term commercial agreementsPosition NRTs self-serve automation platforms as scalable secure and future-ready solutions that reduce operational friction improve efficiency enhance customer experience and drive transaction growthEnsure the Sales team is equipped to effectively represent NRTs automation solutions through structured prospecting product demonstrations solution proposals and executive-level presentationsBuild and maintain strong relationships with senior decision-makers strategic partners and key stakeholders within target accountsMaintain accurate pipeline management forecasting and reporting to support executive planning revenue predictability and business decision-makingPartner closely with Product Engineering Operations and Marketing teams to provide market insight customer feedback and competitive intelligence that inform automation roadmap priorities and solution positioningAssess market trends competitive offerings and emerging technologies related to self-serve automation unattended commerce and digital ordering and adjust sales strategy accordinglyAct as a senior point of escalation and subject matter expert for customer satisfaction account retention and long-term value realizationRecommend improvements to sales processes tools and approaches to increase productivity conversion rates and overall profitabilityQualificationsBachelors degree in Business Administration or a related field/experienceMinimum of 5 years of experience in business development sales or strategic partnerships ideally within technology or FinTech sectorsProven track record of developing high-value client relationships and securing long-term contractsStrong understanding of sales strategy market analysis and solution-based sellingExcellent negotiation communication and presentation skillsProficiency in Microsoft Office Suite and SalesforceKnowledge of the casino or gaming industry is a plusAbility to travel up to 75% of the time as needed to engage with clients and attend industry events