Commercial Business Analyst

As a Commercial Business Analyst your main focus will be to conduct customer segmentation cohort analysis and product performance reviews; Act as expert user of SQL and data platforms supporting data extraction; and provide insights on campaign effectiveness including conversion attribution and return on ad.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same but a typical day will include the following responsibilities*

• Insights and analytics
• Conduct 360 analysis from customer web and sales perspective to gather insights relevant for Commercial team
• Analyze full funnel web performance and app including traffic user behavior product performance and sales
• Provide insights on campaign effectiveness including conversion attribution and return on ad spend
• Analyze sales customer and web data to draw insights related to QCP product assortment and pricing
• Plan support and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
• Conduct customer segmentation cohort analysis and product performance reviews
• Implement tagging tracking and SEO analytics to ensure accurate data collection and improve visibility in owned channels
• Act as expert user of SQL and data platforms supporting data extraction and team upskilling
• Collaboration
• Generate regular reports and dashboards with actionable insights for stakeholders
• Support Experience Lead E-com Leads Commercial Managers and Marketing team with analytics activities and share insights

Qualifications :

Who You Are:

• Bachelors degree in Business Marketing Data Science Statistics Economics or related field
• Proficiency in Google Analytics Adobe Analytics SQL Tableau and Power BI
• Strong knowledge of A/B testing methodologies and web tracking implementation
• Strong analytical reporting and presentation skills
• 2 years web analytics experience preferably in eCommerce or fashion retail

Additional Information :

Why Youll Love Working at H&M

• We value diverse backgrounds including but not limited to race ethnicity gender age religion sexual orientation and disability
• We pride ourselves on being a values-driven organization guided by our 7 unique values that have been part of our success story for over 75 years
• Youll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• Youll be able to express your personal style with our employee discount at H&M & Other Stories and COS

Compensation: salary is $97200 

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties and responsibilities assigned for this job at the companys discretion.

Remote Work :

No

Employment Type :

Full-time