Website & Digital Experience Manager

At Abano Healthcare were looking for an experienced Website & Digital Experience Manager to lead the strategy performance and optimisation of our websites across Maven Dental 1300SMILES Lumino and our network of practice websites.

This role is responsible for ensuring our websites deliver an exceptional user experience while supporting patient acquisition increasing treatment bookings and driving commercial growth. Youll oversee website strategy CMS management optimisation initiatives and major website enhancement and migration projects working closely with internal teams and external development partners.

What youll be doing

• Develop and manage the website roadmap across multiple brands and practice websites.
• Lead website enhancements platform improvements and CMS governance.
• Manage website migrations and ensure seamless delivery across approved platforms.
• Drive website optimisation through UX improvements conversion rate optimisation and testing.
• Coordinate website releases updates and development projects with external partners.
• Work closely with SEO Performance Marketing Analytics and Marketing Operations teams to improve digital performance.
• Monitor website performance and provide insights and recommendations based on data and user behaviour.

Qualifications :

Knowledge & Experience

• Strong experience managing websites CMS platforms or digital experience environments ideally across multi-brand multi-location or franchise-style businesses.
• Experience owning website roadmaps prioritising enhancements and translating business requirements into website initiatives and delivery plans.
• Experience managing website releases landing pages content updates migrations platform improvements and development workflows.
• Strong understanding of website UX customer journeys conversion optimisation and digital experience best practice.
• Experience working with web development agencies and technical partners including briefing requirements reviewing estimates and managing delivery outcomes.
• General technical website knowledge including CMS platforms page templates components forms redirects tracking tagging QA and basic HTML/CSS principles.
• Strong analytical and problem-solving skills with the ability to use data and customer insights to identify optimisation opportunities.
• Strong attention to detail across mobile UX forms booking journeys tracking accessibility compliance and website governance.

Qualifications Certificates and Licenses

• CMS Umbraco or other web platform certifications beneficial.
• Google Analytics (GA4) certification preferred.
• UX CRO accessibility digital experience website optimisation or digital project management training beneficial.
• HTML/CSS tag management website QA or technical website training beneficial.
• Relevant tertiary qualifications in Digital Marketing Web UX Technology Business or a related discipline beneficial.

Additional Information :

If youre passionate about creating seamless digital experiences and using data to continually improve website performance wed love to hear from you.

Remote Work :

No

Employment Type :

Full-time