Twilio Segment CDP Lead Architect

Role: Twilio Segment CDP Lead / Architect (Enterprise Implementation)
Location: Sydney NSW (Hybrid)
Job Type: Permanent
Experience: 8 years

Role Overview
We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion identity resolution governance and real-time activation.

The role spans Segment AWS (S3/Redshift) and downstream marketing and decisioning platforms enabling a unified and scalable customer data ecosystem for large complex organisations.

Key Responsibilities

Segment CDP Implementation & Configuration

• Configure and manage Segment workspaces sources destinations and identity (Unify) setup across environments
• Enable data ingestion via SDKs APIs and third-party integrations
• Implement tracking plans Protocols and schema validation for data governance
• Build custom integrations using Segment Functions and APIs

Identity Resolution & Profile Management

• Design and implement customer identity graphs across digital and offline channels
• Enable real-time identity stitching using identify() and alias() models
• Manage unified customer and prospect profiles for activation and analytics

Cloud Data Platform Integration (AWS)

• Architect data flows between Segment and cloud platforms (S3 Redshift)
• Implement structured and raw data pipelines schema design and lifecycle policies
• Enable Reverse ETL pipelines for downstream activation and enrichment

Data Activation & Integration

• Enable real-time integrations with marketing and decisioning systems
• Support event-driven architectures for personalisation and campaign activation
• Implement low-latency pipelines for real-time use cases

Data Governance Privacy & Compliance

• Implement PII detection masking and enforcement mechanisms
• Configure consent management and data privacy workflows
• Ensure compliance with global and local data protection regulations

Enterprise Integration

• Integrate Segment with identity observability and ITSM systems
• Enable multi-channel data ingestion across web mobile CRM and contact centre systems

DevOps & Operations

• Implement CI/CD and Infrastructure-as-Code for Segment configurations
• Enable monitoring alerting and observability for data pipelines
• Establish operational support models and governance frameworks

Required Skills & Experience

• 510 years of experience in CDP Data Engineering or MarTech platforms
• Hands-on experience with Twilio Segment or similar CDP tools
• Strong expertise in cloud platforms (AWS S3 Redshift Glue Lambda)
• Experience with APIs event streaming (Kafka) and integration patterns
• Knowledge of data modelling ETL/ELT and Reverse ETL patterns
• Experience in implementing data governance and privacy controls

Nice to Have

• Experience with marketing automation or decisioning platforms
• Exposure to identity platforms (CIAM) and customer analytics tools
• Background in telecom financial services or regulated industries
• Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines

Key Attributes

• Strong problem-solving and analytical thinking
• Ability to translate business requirements into technical solutions
• Excellent stakeholder communication and collaboration skills
• Ability to operate in complex multi-system enterprise environments