Social Media Planner
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Job Summary
Social Media Planner
Job No.: 692555
Location: Mulgrave
Employment Type: Full-time
Duration: Continuing appointment
Remuneration: $110527 - $121227 HEW 7 plus 17% superannuation
- Amplify your impact at a world top 50 University
- Join our inclusive collaborative community
- Be surrounded by extraordinary ideas - and the people who discover them
The Opportunity
Social media plays a critical role in how Monash engages prospective students current students alumni and broader communities. As Social Media Planner youll lead the planning coordination and optimisation of Monash Universitys organic and paid social activity ensuring campaigns content and channel execution are aligned to audience needs brand priorities and business outcomes.
Working across recruitment engagement and brand objectives youll translate marketing strategy into audience-led social plans that drive measurable impact. Youll develop platform-specific channel plans coordinate content and placement calendars oversee campaign deployment and optimise performance across platforms including Meta LinkedIn YouTube TikTok and emerging channels.
Youll play a key role in connecting social activity with broader marketing efforts across web email advertising and personalisation initiatives helping deliver integrated omni-channel audience experiences. Working closely with Brand Content Product Marketing and Marketing Technology & Analytics teams youll bring together creative data and channel expertise to deliver scalable insight-led social execution.
Youll also own and evolve Monashs always-on social planning approach strengthening channel governance measurement frameworks and best practice while identifying opportunities to test learn and innovate across platforms.
This is an exciting opportunity for someone who enjoys balancing strategy with execution thrives in a collaborative environment and wants to shape how one of Australias leading universities engages audiences at scale.
About You
Youre an experienced social media professional who understands how to turn audience insights content and data into effective channel strategies and measurable outcomes.
You have experience planning and optimising both organic and paid social activity developing audience-led channel plans and coordinating campaigns across multiple platforms. You understand how social contributes to broader customer journeys and can connect channel activity to recruitment engagement and brand objectives.
Youre comfortable working with performance data attribution models tagging frameworks and analytics tools using insights to inform optimisation and improve results. You understand the importance of governance accessibility brand consistency and channel best practice and can balance creativity with operational rigour.
You enjoy working across teams and disciplines building strong relationships with stakeholders agencies and partners to deliver coordinated high-impact marketing outcomes.
Most importantly youre curious proactive and passionate about social media continuously exploring new opportunities to test learn and improve channel performance.
Selection Criteria
Demonstrated experience developing and optimising audience-led social media strategies across organic and paid platforms including audience segmentation content planning flighting and performance optimisation to achieve campaign and business objectives.
Proven experience using analytics tagging frameworks pixels UTMs and attribution approaches to measure performance identify opportunities and drive channel optimisation.
Demonstrated understanding of how social media contributes to broader customer or student journeys with experience integrating social activity into multi-channel marketing recruitment or engagement programs.
Strong understanding of social media governance accessibility standards brand guidelines tone of voice requirements and channel best practice.
Demonstrated ability to influence and collaborate with diverse stakeholders including content creative analytics media agency and business teams to deliver integrated marketing outcomes.
Excellent planning coordination and project management skills with the ability to manage multiple priorities timelines approvals and risks in a complex environment.
Excellent written and verbal communication skills including copywriting briefing reporting and presenting insights and recommendations to a range of stakeholders.
Demonstrated commitment to continuous improvement through testing experimentation and optimisation with experience evaluating emerging platforms formats and audience opportunities.
Relevant qualifications and/or certifications (e.g. Meta LinkedIn Google/YouTube) together with experience using social advertising management listening and community management tools.
About Monash University
We value difference and diversity and welcome and celebrate everyones contributions lived experience and expertise. Thats why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.
Some 20000 staff work for Monash around the world. We have 95000 students four Australian campuses and campuses in Malaysia and Indonesia. We also have a major presence in India and China and a significant centre and research foundation in Italy.
In our short history we have skyrocketed through global university rankings and established ourselves consistently among the worlds best tertiary institutions. We rank in the worlds top-50 universities in rankings including the QS World University Rankings 2026.
Today we have the momentum to create the future we need for generations to come. Accelerate your change here.
Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.
To Apply
For instructions on how to apply please refer to How to apply for Monash Jobs.
Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people culturally and linguistically diverse people people with disabilities neurodivergent people and people of all genders sexualities and age groups.
We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments please contact us at in an email titled Reasonable Adjustments Request for a confidential discussion.
Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role as determined by the University.
Enquiries: Jo Dallas Recruitment Manager
Position Description: Social Media Planner
Applications Close: Sunday 14 June 2026 11:55pm AEST
Supporting a diverse workforce
Monash University recognises that its Australian campuses are located on the unceded lands of the people of the Kulin nations and pays its respects to their elders past and present.
