Social Insights & Research Lead (12 Month Fixed Term Contract)

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work
Our flagship Sydney campus is uniquely Canva - an extension of our Surry Hills neighbourhood. Its a thoughtfully designed space with plenty of room to collaborate focus and connect.

This role is based in Sydney and were looking for someone who calls it home. Our hybrid way of working gives you the flexibility to work remotely and to come together on campus for meaningful in-person collaboration and connection when it matters most. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• Supporting elevating marketing effectiveness supporting global initiatives & campaigns supporting big moments & crisis mitigation and ongoing enablement & education
• Running social listening analysis covering campaign performance key moments cultural trends and competitor activity informing strategies and decisions from the brand product marketing and social teams
• Designing and executing qual and quant research including surveys concept tests and audience studies in partnership with brand product marketing and campaigns teams
• Producing rapid intelligence reports and dashboards for key launches events and competitive moments stitching multiple data sources together for a more cohesive view of public chatter and sentiment.
• Translating complex data into clear stakeholder-ready insights and recommendations
• Contributing to a global reporting framework working with regional teams to ensure consistency
• Supporting social content measurement & optimisation in collaboration with Social Media Managers Growth Strategists and Country leads

Youre probably a match if you

• Have 8 years in a social listening market research or consumer insights role
• Have hands-on experience with social listening tools (Meltwater preferred; Sprout Social or similar)
• Are comfortable running both qualitative and quantitative research survey design concept testing data analysis
• Posses strong data storytelling skills and synthesizing large amounts of unstructured data. Able to simplify complexity and present confidently to varied audiences
• Are an expert understanding of social platforms and audience behaviour (TikTok Instagram YouTube LinkedIn X Reddit etc)
• Are a proactive problem-solver who can manage multiple workstreams and adapt quickly
• Have experience working cross-functionally with marketing brand or product teams
• Are a self-starter with tenacity for execution and delivery with ability to adapt quickly to market trends and business priorities.
• Have experience with the use of AI within workflow for both efficiencies and effectiveness

About the team

The MSG Research & Insights team sits at the intersection of data culture and strategy. We translate signals from social media audiences and the market into clear recommendations that shape how Canva shows up in the world. Our work touches teams across Marketing Brand PMM Campaigns Social and Strategy locally and globally.

This role sits within a growing insights function with broad cross-functional reach. Youll own a mix of social listening qualitative and quantitative research and competitive intelligence turning complex data into stories that drive decisions.

This isnt a pure analytics role. Youll need strong instincts for both the what and the so what and the ability to flex between a fast-turnaround Slack brief and a rigorous research study.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Full-time