Social & Experience Manager, White Claw

Mark Anthony Brands is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack and Glendalough Whiskey & Gin.

Were seeking a visionary Social & Experience Manager White Clawto lead the development roll-out and management of MABAUs social cultural and experiential marketing program. Initially focused on White Claw this role will also support future brand innovations and portfolio expansion over time. This is a rare opportunity to shape the cultural narrative of the worlds No.1 Hard Seltzer brand and one of Australias most exciting lifestyle brands.

Youll be responsible for executing strategies that live at the intersection of brand culture and community across social media influencer ecosystems and real-world experiential activations. Youll also play a key role in growing brand equity driving cultural relevance and building consumer love across our portfolio.

What youll do:

Content & Social Media Execution

• Oversee content strategy and always-on social across all platforms ensuring platform-native creativity and brand alignment.
• Build quarterly content plans that drive relevance resonance and differentiation in market.
• Collaborate with agencies creators and talent to produce culturally sharp high-impact campaigns and content.
• Monitor performance metrics and use data-driven insights to inform strategy and optimise creative.

Social Community & Advocacy Management

• Identify and manage strategic relationships with creators tastemakers cultural collaborators and influencers; starting with White Claw Wavemakers and expanding to the wider portfolio over time.
• Develop partnership strategies that bring cultural credibility and storytelling depth to the brands.
• Develop and implement community engagement initiatives that deepen influencer and consumer advocacy including events product drops merch and content collabs.

Brand Experiences

• Partner with the Marketing and Commercial functions to develop and execute our experiential marketing program for Australia including live activations sponsorships and sampling; starting with the White Claw Shore Club and expanding to the wider portfolio over time.
• Create breakthrough moments that build buzz online and offline drive trial and embed our brands to culture.
• Collaborate with Marketing and Commercial functions to ensure seamless activation from events to media to retail activation.

Leadership & Collaboration

• Serve as a social & experience thought leader within the organisation inspiring aligning and collaborating with cross-functional teams to build in-house passion and expertise.
• Partner with global and regional counterparts to ensure strategic alignment with global brand positioning and local market execution.

Budget & Performance

• Own and manage workstream budgets tracking investment against KPIs and campaign ROI.
• Deliver post-campaign analysis and performance reporting across social activation and brand equity measures.

What you bring:

• Minimum 3-5 years relevant experience in the alcohol-beverage industry or creative/communications agency experience.
• Direct experience managing social media for brands and exposure to event management.
• Must currently reside in Australia and possess valid unrestricted right to work in Australia.

AtMarkAnthonyweexisttoUnearththeExtraordinary:

OurPurposeisnotjustastatement;:

BestinOurCraft

Wesetthestandardwithapursuitofexcellencethatcanbefoundineverythingfromourproductsandprocessestoourplantsandpeople.

AmbitiouslyCurious

Westaycuriousdreamingbigandnavigatingtheunknownwithanenduringbeliefinbetter.

MadeWithHumility

Webringhumilityauthenticityfunandsupporttoeverycollaborationandcelebratewinsasateam.

DaringlyDisruptive

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Required Experience:

Manager