Social Content Manager NFL

Job Description:

dentsu creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating driving force to bring our capabilities together to positively impact people business and society. Established in 2022 dentsu creative is integrated with dentsus Media and CXM businesses in over 145 countries and regions to offer Integrated Growth Solutions.

Wehave a uniqueopportunity in partnership withthe NFL for a Social Content Manager to help drive engagement and build on local fandom. This is perfect for someone who lives and breathes digital culturehas a passion for sport (ideally with knowledge of the NFL) understands how socialdrives fandom and can managea clientwith confidence.

The NFLestablishedits Australia and New Zealand office in 2022 on the Gold Coast marking a major milestone in expanding its global presence. That same year the league introduced its NFL Flag football program locally followed by the official launch of the NFL Academy Asia-Pacific (APAC) in 2024.

As part of its efforts to grow the game and deepen fan engagement across Australia and New Zealand the NFL Australia office has implemented a range of fan events across the market giving local fans the opportunity to connect with sport at a deeper level. Most recently announcing its first-ever regular season game in Australia set to take place inMelbourne in September this year.

This is a contract role until the end of March 2027 working 3 days a week except for 1x 4-week period for 5 days a week (Melbourne game) and 1x 5-week period for 5 days a week (Play offs into Superbowl). Youll be based at the NFLs Australian headquarters on the Gold Coast. Some travel will also be required.

Please apply with a CV and folio.

Core responsibilities:

• Capture content at local events and activations includingstatic short-form videos and reactive social content.

• Develop original insight-led content ideas that grow local fandom and reflect the cultural relevance of the NFL in Australia.

• Identifystorytelling opportunities across players grassroots participation youth pathways and fan culture.

• Coordinate content calendar across channels including prioritisation and negotiation with internal stakeholders.

• Collaborate withNFLs eventsPR creative and digital teams to integratelocal contentintobroader campaigns.

• Analyse campaign performance and deliver recommendations.

A bit about you

• Creative mindset with a passion for storytelling and visual content creation (which youre able to shoot and edit).

• Great understanding of social media platforms (Instagram TikTok Facebook YouTube) and what content works best for each one.

• A deep passion for sport and creating cultural moments within it.

• Confident communicator; from creating copy or being client facing.

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates betteroutcomes for our peoplepartnersand communities. This is why we encourage applications from people with disabilities and of all ages nationalitiesbackgroundsand cultures.

If you want tobelong to a one global network where opportunities are limitless we look forward towelcomingyou.

#LI-SS7 #LI-Hybrid #DCPRAUS

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