Social Content Creator Producer (Full-time | Sydney)

REBORN is looking for a Social Content Creator / Producer who knows how to make content people actually want to watch.

Youll work across beauty FMCG lifestyle and consumer brands creating social-first content for TikTok Instagram Reels paid social and broader campaigns.

This is a hands-on creative role. Youll take ideas from concept through to execution - developing hooks shooting content directing talent editing and adapting creative for different platforms.

Were not looking for someone whose experience is primarily scheduling posts or managing content calendars. We need someone who understands how social content works creatively and commercially and can make it.

Youll work closely with our creative social strategy and account teams to turn briefs trends and cultural moments into content that feels native to the platform while still being right for the brand.

Youll be responsible for:

• Developing social-first content ideas formats hooks and executions
  

• Shooting high-quality content using phones and lightweight production setups
  

• Directing talent creators clients and team members confidently on shoots
  

• Editing short-form video using CapCut and other relevant tools
  

• Taking content from initial concept through shoot edit and final delivery
  

• Adapting creative for TikTok Reels paid social and other formats
  

• Understanding pacing retention opening hooks captions sound and platform conventions
  

• Keeping across emerging social formats creators behaviours and trends
  

• Knowing which trends are relevant to a brand and which should be ignored
  

• Reviewing performance and using what works to improve future creative
  

• Collaborating with strategists and creatives to turn broader campaign ideas into effective social executions
  

• Helping us continually raise the standard of social content coming out of the agency
  

• Strong professional experience creating social content for consumer brands
  

• A portfolio or reel demonstrating social content you personally helped create
  

• Strong short-form video shooting and editing skills
  

• A strong understanding of TikTok Instagram Reels and paid social creative
  

• Excellent instincts for hooks pacing storytelling and what makes someone keep watching
  

• Confidence creating content quickly without sacrificing quality or brand standards
  

• Experience working with beauty FMCG fashion lifestyle or other consumer-facing brands
  

• Confidence directing people in front of camera
  

• Strong communication skills and the ability to work directly with clients and stakeholders
  

• Good visual judgement and an understanding of brand identity
  

• An active interest in social culture rather than simply following a list of trending sounds
  

• The ability to work independently take ownership and move quickly
  

• Strong attention to detail
  

• The ability to work collaboratively within an agency environment
  

• Full-time availability in Sydney
  

When applying please include 3-5 examples of recent social content youre proud of and tell us what you personally contributed to each piece.

REBORN is an independent creative and media agency which means youll be close to the work the clients and the decisions rather than buried underneath layers of process.

Youll get:

• The opportunity to create work across beauty FMCG lifestyle and consumer brands
  

• A genuinely varied mix of content campaigns and creative challenges
  

• Direct access to experienced creative strategy media and client teams
  

• The opportunity to influence how brands show up on social rather than simply execute somebody elses content calendar
  

• A senior collaborative team with room to take ownership
  

• An agency that values good thinking as much as fast execution
  

• Exposure to emerging creative technology and AI-enabled production workflows
  

• The freedom to test new formats tools and ways of creating content
  

• Genuine opportunities to expand your creative production and strategic skills
  

• A fast-moving independent agency environment where strong work gets noticed
  

Were looking for someone who lives and breathes social but understands that great brand content requires more than chasing trends.

If you can spot the idea shoot it direct it edit it and make people stop scrolling we want to see your work.