Shopper Activation Manager

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. Were behind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIO BENS ORIGINAL MASTERFOODS and ROYAL CANIN ORIJEN ACANA we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people communities and the planet can truly thrive.

Role Title: Shopper Activation Mgr

Location: Sydney NSW
Hours & Arrangement: Full-time Hybrid
Reporting to: Integrated Brand Experience Lead

At Mars Food & Nutrition we are dedicated to providing healthy tasty and easy-to-prepare meals that bring families together. Our portfolio features some of Australias most loved and iconic household brands including MasterFoods Bens Original and Dolmio.

Last year we established our brand-new Integrated Brand Experience (IBE) team. Its a dynamic fresh and proactive environment where we translate bold marketing strategies into incredible retail activations. As we continue to refine our ways of working we are looking for a collaborative high-energy professional to join us as our next Activation Manager and help bring our brands to life where it matters most: at the point of purchase.

As the Activation Manager you will be the driving force behind turning our omnichannel marketing strategies into reality. This is a highly collaborative hands-on on-the-tools role where you will support our Sales and Marketing teams by executing flawless retail campaigns on time and on budget.

From managing shopper activations and point-of-sale (POS) creative design to driving eCommerce best practices on the digital shelf you will ensure our brands maintain an exceptional consistent voice both in-store and online.

What You Will Do:

• Go-To-Market Execution: Collaborate closely with Sales Brand Marketing and external stakeholders to develop and deploy outstanding go-to-market plans across our categories.
• Omnichannel Activation: Translate core brand codes into standout physical and digital retail executions delivering memorable promotions campaigns and in-store experiences.
• Agency Management: Act as the lead relationship owner for our key partner shopper design and digital agenciescrafting brilliant briefs and managing end-to-end deliverables.
• Digital Shelf Ownership: Serve as our internal champion for the Perfect Digital Store ensuring our digital product assets (images descriptions nutritional info) are always optimized accurate and readily accessible.
• Stakeholder Management: Confidently navigate and manage requests from our Sales and Marketing teams (including prioritizing creative requests and mock-ups) while building trust as a key retail execution expert.
• Financial Management: Take full ownership of your activation budgets including tracking expenditure and managing accruals

What You Will Bring:

• Ideally FMCG experience in shopper marketing brand activation or channel marketing within the FMCG sector
• Retailer Savvy: Solid understanding of the Australian grocery landscape. Experience working within the guidelines and ecosystems of Coles and Woolworths highly desirable
• You have a creative eye for design a sharp attention to detail and a comfortable grasp of budget management and analytics
• Strong Agency & Project Management Skills: Proven experience brief-writing managing creative timelines and overseeing multiple fast-moving agency projects simultaneously.
• Experience with digital shelf and asset management platforms (experience with Salsify is highly regarded)
• Exceptional Communication: Outstanding stakeholder influence skills with the ability to confidently align cross-functional teams and present to key retail partners.
• Education: A tertiary qualification in Business Marketing or a related field (or equivalent practical experience).

Why youll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions fosters leadership and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.