Senior Social Strategist
Job Summary
About Ogilvy
Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedInXInstagram and Facebook.
About WPP
WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.
Werelooking for aSenior Social Strategistwith 4 years of agency or consulting experience and a passion for culture-shaping creative work and brand impact. This role sits within ourteam. We value strategic depth insights that unlock game-changing creative flawless execution and a highly collaborative energetic team environment.
Playing a leading role across our social portfolio you will partner with senior client stakeholders leadbrandand social strategy development and collaborate closely with our creators community managers and broader agency specialists to build integrated campaigns.
Yourea cultural intuitive who deeply understands the social landscape why trends catch fire and how brands can drive real commercial value through digital communities. You want to lead high-level brand conversations design robust social architectures and mentor a talented team of specialists to push the boundaries of modern social marketing.
As aSeniorSocial Strategistyoullbe pivotal in shaping impactful social experiences for some of theworldsmost exciting beyond just content driving social strategies thatcreate cultural and commercial impact for our clients.
- Strategic leadership:Lead the design and execution of cutting-edge social media and ecosystem strategies translating high-level client business objectives into impactful digital plans.
- Audience insights & social listening:Leverageadvanced social listening and research tools ( Google Trends) toanalyzecultural shifts and consumerbehaviors transforming raw data into inspiring creative briefs.
- Influencer & creator frameworks:Architect sophisticated influencer and talent engagement strategies building strategic frameworks for long-term community growth and brand advocacy.
- Integrated campaign planning:Collaborate with cross-functional account creative and media teams to ensure social strategies are deeply integrated into wider marketing communications.
- AI-powered strategy:Champion the use ofWPP Openand advanced AI tools to accelerate strategic research automate audience segmentation and pioneer personalized content strategies.
- Client consulting & thought leadership:Actas a trusted advisor to clients on emerging platforms algorithmic shifts and digital culture proactively introducing innovative strategic solutions.
- Pitching & growth:Drive the social and influencer components of new business pitches presenting strategic visions that secure new clients and expand current business.
- Mentorship & team development:Coach and mentor junior strategists and managers within fostering a culture of curiosity and strategic excellence.
- You have proven experience as a Social Strategist or similar role within an agency or in-house environment with a portfolioshowcasingimpactful creative and data-driven social campaigns.
- You have a deep intuitive understanding of the evolving social media landscape platform nuances and a passion for culture that informs your strategic thinking.
- You have a solid grasp of brand marketing fundamentals including how brands grow archetypes and purpose-driven strategies.
- You are proficient in social listening analytics and reporting tools to unearth deep audience insights and measure campaign effectiveness.
- You have experience in leading and facilitating dynamic brainstorming and workshops fostering an environment where big ideas flourish.
- You are a natural collaborator and connector who excels at building strong relationships with clients internal teams influencers and external partners. You are a people person who listens and leads with empathy.
- You have an enquiring mind that constantly seeks new ways to work smarter challenge norms and bring creativity to every task eager to test opinions and share knowledge.
- You have excellent verbal and written communication with the ability to articulate complex strategies clearly present confidently and adapt your message to diverse audiences.
- You have an interest in understanding the broader business of an agency including budgeting project management and identifying opportunities for growth and upselling.
- Youre not afraid to have a say contributing to industry discussions through internal channels trade media or personal platforms.
- Go global with Ogilvy:As part of a leading global network youll have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe.
- Family & caregiver support: We offer a gender-neutral parental leave policy providing16 weeks of paid leaveto support all parents and caregivers throughout their journey. Were committed to helping you balance your career and family life.
- Unlock the power of AI:Get exclusive access to WPP Open our cutting-edge global AI platform and leverage the latest technology to enhance your work and drive innovation.
- Work in style at Barangaroo:Sydney-based employees enjoy our brand new state-of-the-art WPP campus in the heart of Barangaroo. SYDNEY ONLY
- Work in style in Melbourne:Enjoy our revamped office with luxury end-of-trip facilities with views over the Royal Botanical Gardens. MELBOURNE ONLY
- Belong at Ogilvy:Were deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council SheCD WPP Unite and Reconciliation Action Plan programs are just some of the ways were creating a culture where everyone feels valued and respected.
- Invest in your growth:Were invested in your success. Youll receive a tailored personal development plan to help you achieve your goals along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.
- Recharge & rejuvenate:Enjoy a range of additional leave benefits including your birthday off Summer Fridays and loyalty leave (an extra day for each year youre with us).
- Wellness your way:Take advantage of discounted rates with health and fitness providers plus access to yoga meditation and wellbeing programs to support your mental and physical health.
- Confidential support:We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges.
- Recognising excellence:We celebrate your achievements and loyalty through our employee reward programs.
- Referral bonus:Bring your talented friends to Ogilvy and receive a bonus!
- Unlock exclusive savings:Access discounts and vouchers for major household brands through our benefits platform perkSPACE.
At Ogilvy inclusivity is essential to our success. Were committed to building a workplace that embraces various perspectives experiences and backgrounds knowing that diverse teams drive more impactful work.
We strongly encourage applications from Aboriginal and Torres Strait Islander peoples Māori people with disabilities diverse cultural and linguistic backgrounds all ages genders sexual orientations gender identities and expressions nationalities and family structures.
We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued respected and empowered to reach their full potential.
If you require any accessibility adjustments during the recruitment process please let us know:
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Required Experience:
Senior IC
About Company
At Ogilvy, we design the brand; we turn the brand into an experience; and we communicate the brand’s story. We make brands matter. Learn more about Ogilvy’s capabilities at Ogilvy.com.