Senior SEO Specialist

As our highly valued Senior SEO Optimisation Specialist based in Brisbane or Sydney your role will lead the Banks SEO and GEO strategy helping customers discover Great Southern Bank through organic search while driving traffic engagement lead generation and brand awareness.

Supporting our purpose of helping every Australian own their own home.

Youll make an impact by:

• Leading and evolving Great Southern Banks SEO and GEO strategy roadmap and optimisation initiatives
• Driving organic growth through on-site and off-site SEO strategies that improve search visibility and customer engagement
• Using data insights and customer behaviour trends to identify opportunities that support sales customer experience and NPS outcomes
• Managing and prioritising the SEO backlog to maximise value and business impact
• Acting as the Banks SEO subject matter expert providing strategic advice and guidance across teams
• Partnering with Marketing Content Design and Delivery teams to embed SEO best practice into digital experiences
• Monitoring analysing and reporting on SEO and GEO performance providing actionable recommendations for continuous improvement
• Acting as custodian of SEO technologies including SEMRush to drive optimisation automation and performance tracking

Do things differently with us

This is more than a traditional SEO role. Youll have the opportunity to shape how one of Australias leading customer-owned banks attracts engages and converts customers through organic search.

As the Banks SEO expert youll influence digital strategy drive innovation and help embed modern SEO and GEO practices across the organisation. Youll work with a broad range of stakeholders and have the autonomy to identify opportunities challenge thinking and drive meaningful outcomes.

Youll join a team that values experimentation data-driven decision making and continuous improvement where your expertise will directly contribute to customer growth and digital performance.

If youre passionate about search curious about emerging technologies and motivated by delivering measurable results youll thrive here.

To succeed in this role you will have:

• 4 years experience in a dedicated SEO specialist or optimisation role
• Proven success improving organic search performance website traffic and search visibility through modern SEO techniques
• Strong understanding of search engine algorithms ranking factors and SEO best practices
• Experience with GEO and AI-driven search optimisation trends and emerging technologies
• Advanced experience with SEO and analytics platforms including SEMRush Screaming Frog Google Analytics and Adobe Analytics
• Strong analytical skills with the ability to interpret data identify trends and develop actionable recommendations
• Experience developing and managing SEO roadmaps and prioritising optimisation opportunities
• Strong stakeholder engagement and communication skills with the ability to influence across multiple teams
• Experience working with SEO agencies and managing delivery of SEO initiatives
• Relevant SEO certifications and an understanding of regulatory and compliance considerations within financial services highly regarded

Why Great Southern Bank

Whatever your role with us youll be part of a force for good. Were owned by our customers right here in Australia so our success benefits everyday people and families. Working at Great Southern Bank youll also enjoy a range of fantastic benefits some examples include:

• Helping you unlock a brighter future by investing in your development and wellbeing offering you study leave a day for you and professional wellbeing coaching.
• Benefits that support you and your wellbeing so that you can thrive at work and at home today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
• Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts insurance home loans and more!

Imagine working for a bank that truly helps people. You can.

Questions Please contact our Talent Acquisition team at

At Great Southern Bank were building a workplace where everyone belongs. We value diverse backgrounds cultures abilities and experiences - including Aboriginal and Torres Strait Islander peoples veterans people with disability and the LGBTQ community - because it makes us stronger for our people customers and communities. Through flexible working collaboration and fair inclusive decision-making we empower our people to do their best every day.

Wemove with purpose are curious about whats next remain focused on whatmatters most and are always ready to find smarter ways to help our customersand communities thrive. Our people bring energy and initiative to afast-changing environment making thoughtful decisions that balance doing goodfor our customers with driving sustainable success for our business. If youenjoy working in a place where priorities evolve ideas are valued and everyaction contributes to something bigger youll feel right at home here at GreatSouthern Bank.

Required Experience:

Senior IC