Senior Performance Director
Job Summary
Company Description
At Zenith we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior attitudes and insights at the heart of everything we do. We pride ourselves on delivering return on investment imagination and insight.
Central to this vision is the knowledge that we are only as good as our people. To grow our clients business we need to attract retain develop and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold Be Kind Be Better Together.
Were determined to eradicate any barriers that prevent our people from achieving their fullest potential.
We offer progressive flexible working options to everyone at all levels its not a policy. Its behavior-led and reinforced through our values.
Mental health & wellbeing is something we consider a priority its championed by our own people internally and is a regular conversation.
We have a lot of fun were constantly looking at reinventing how were connecting with each other.
Job Description
About the role:
At Zenith we believe performance isnt just a channel its a growth engine. As a Senior Performance Director youll sit at the heart of a global blue-chip client shaping how audiences experience a brand across markets and moments. A rare opportunity to step into a high profile piece of business where the scale complexity and visibility are unmatched. You will play a senior role in shaping how performance media delivers meaningful business outcomes across your client portfolio. Setting the ambition direction and standard for performance media ensuring a seamless connection between strategy planning activation and optimisation and driving measurable marketing growth.
This role sits at the intersection of client strategy and execution. You will translate complex business objectives into performance led solutions that create real commercial impact while partnering closely with senior stakeholders to provide clear direction and confident leadership. With oversight across markets and teams youll ensure our performance capability consistently delivers strong market leading outcomes while continuously evolving our approach through data technology and innovation.
Were looking for a leader who combines deep expertise in performance media with strong strategic thinking and commercial acumen. Someone who is confident influencing at a senior level inspiring teams to raise the bar and bringing a clear point of view on what great looks like. If youre motivated by shaping the future of performance driving meaningful client impact and setting new standards in the industry this is the opportunity to do exactly that.
What you will do with us:
- Develop and own overarching global performance strategy activating with local nuance across key lead markets ensuring alignment to business outcomes within a single performance measurement framework
- Lead a team that activates digital channels programmatic search and social in ensuring consistent quality and strategic coherence across all activity
- Provide thought leadership and guidance on effectiveness consolidating results across markets into a unified performance measurement framework that connects media activity to business outcomes
- Act as the clients go to performance advertising expert and the figurehead for performance media within the team always involved in upstream responses to briefs and larger strategic conversations
- Hold in depth knowledge across all performance media channels and platforms with the ability to effectively plan and buy performance media and lead responses on key briefs and new business opportunities
- Work closely with digital client teams to lift planning outputs and capability across upskilling teams sharing knowledge and making performance excellence contagious across all markets
- Build and own a strong point of view on performance channels and market opportunities whilst staying curious staying opinionated and keeping Zenith ahead of where the industry is going
- Drive innovation through testing learning trialling betas partnering closely with PMX and turning new opportunities into real impact
- Lead and manage team outputs across planning implementation optimisation reporting and billing
- Quality control implementation responses and plans including look and feel storytelling logic substantiation and attention to detail
- Ensure campaigns are optimised effectively and performance is monitored ongoing
- Be deeply familiar with systems and tools to support teams in both usage and interpretation of outputs
- Know systems well enough to directly solve issues where required or quickly identify the appropriate escalation path
- Lead manage and develop high-performing teams fostering a motivated engaged and effectively operating team culture
- Manage growth and development of team members driving direct report reviews their goal setting and structured career development plans
- Onboarding new team members into team operational processes goals vision
- Allocating resource across competing workstreams without over-committing the team maintain view of capacity at all times
- Train and mentor team members across performance planning buying optimisation and reporting presentation client service skills building capability at every level.
- Act as the figurehead for behaviour standards and ways of working communicating direction clearly and consistently across clients teams and agency stakeholders
- Identify talent gaps support hiring and build succession plans
What Youll Bring:
- Proven experience leading performance media strategy across multiple markets or global clients
- Demonstrated ability to translate business objectives into performance-led strategies that drive measurable growth
- Experience setting direction standards and frameworks for performance across planning activation and optimisation
- Strong hands on knowledge across Paid Search Paid Social and Programmatic
- Preferably a background in activation with knowledge across SA360 Meta DV360 TTD Ad verification and Brand safety platforms.
- Experience overseeing end to end campaign delivery (planning buying optimisation reporting)
- Ability to quality control strategy execution and outputs across multiple channels and teams
- Strong understanding of performance measurement frameworks linking media to business outcomes
- Experience with advanced analytics attribution and performance reporting tools
- Working knowledge of tracking tagging and performance data interpretation
- A senior advisor to clients contributing to strategic conversations and responses to briefs
- Ability to influence senior stakeholders and lead performance conversations at a strategic level
- Proven track record leading and developing high performing teams across performance disciplines
- Experience in coaching mentoring and building capability across teams and markets
- Experience managing direct reports performance reviews and career development planning
You are:
- Performance Analytical and Solutions focused.
- Commercially minded with a focus on delivering measurable business outcomes and continuous improvement.
- A confident communicator who can simplify complexity.
- Collaborative inclusive and team oriented.
- Adaptable and comfortable navigating change.
- Detail oriented organised and accountable.
#LI-DS1
What youre looking for:
- A supportive and collaborative culture.
- Clients who are encourage innovative thinking and are open to be challenged.
- Ambition to fulfil your career goals in a business large enough to accommodate them.
Additional Information
Publicis Groupe benefits: Be a part of the Publicis Groupe family recent winner of the Employer of Choice Awards and one of the worlds most progressive and dynamic modern communications businesses. You can learn more about us at .
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical mindful and financial wellbeing.
- A creative lively and rewarding office environment where people love working with each other supported by our Publicis Liberté flexibility approach working your way with us.
- Access to our Global AI Platform Marcel connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity Equality and Inclusion strategy driven through our Viva Women Égalité enABLE EmbRACE and Écologique committees.
- Leave benefits including Birthday Leave Flexible Public Holidays and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure paid primary carer leave secondary carer swap and Cub Care leave.
- Access to counsellors psychologists and professionals through Sonder an all-in-one digital wellbeing technology platform designed to support psychological medical & safety needs.
- A workplace that stands together to provide a more open supportive and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: partners of Diversity Council Australia Pride in Diversity Family Friendly Workplaces Supply Nation and the Australian Disability Network.
If you dont tick every box in this ad please dont rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion collaboration adaptability fearlessness and integrity rather than ticking boxes so if this role resonates with you please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people regardless of race age culture ability ethnicity gender identity or expression sexual orientation marital status and religious affiliation. We believe that to deliver the best solutions to our clients our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldnt be where we are today. So be you we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments please contact us via ; your personal information will be kept confidential.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more