Senior Media Planning Manager

Lead the media strategy that that drives paid media effectiveness to support GYGs growth through our marketing activities.

GYG is on a high-growth trajectory and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy manages a multi-million dollar media investment and leads GYGs relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.

What Youll Do

• Develop GYGs annual and quarterly media strategy aligned to business objectives
• Manage GYGs multi-million dollar media investment across all channels
• Build integrated media plans across paid owned and earned channels
• Lead GYGs relationship with its media agency set clear briefs manage feedback and alignment and ensure recommendations are commercially robust
• Establish measurement frameworks for all campaigns and analyse performance to translate insights into future planning
• Drive the Local Area Marketing paid strategy and implementation including supporting new restaurant openings
• Partner with Finance and Insights leads to manage forecasting reporting and investment decisions
• Identify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant

What Youll Bring

• Significant experience (e.g. 8 years) in media planning media strategy or integrated marketing
• Experience managing significant media budgets across multiple channels
• Strong understanding of brand building performance marketing and customer acquisition
• Understanding and experience of methods of measurement analytics and optimisation including MMM
• Experience leading external media agency relationships or working within media agencies in leadership roles
• Strong commercial acumen with the ability to translate data into action
• Excellent stakeholder management and influencing skills
• Passion for building iconic brands in fast-paced high-growth environments

What Youll Love

• Join one of Australias fastest-growing restaurant companies
• Real influence in a marketing function thats investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office a short walk from Central Station

Interested Apply now to start the conversation.

Remote Work :

No

Employment Type :

Full-time