Senior Marketing Specialist

About Netwealth

Netwealth isnt just a company. Were shaping the future of wealth in Australia. Our award-winning platform and NextGen technology empower advisers and investors to achieve more and were proud to be recognised as one of Australias most innovative FinTech businesses.

Since 1999 weve grown rapidly by challenging the status quo. We move fast think big and stay agile. Free from unnecessary bureaucracy so we can deliver smarter solutions for our clients and create real impact.

But what truly sets us apart Our people. Were a team of curious optimistic and courageous individuals who collaborate to make life better for more Australians. We value authenticity and agility and we believe in creating an environment where you can do your best work grow your career and feel part of something meaningful.

If youre looking for a place where your ideas matter where innovation is celebrated and where you can help shape a brighter financial future join us at Netwealth.

The way we bring our platform story to market matters. Our Product marketing team shapes how advisers understand Netwealths roadmap how they experience new features and how clearly we connect what we build to the outcomes advice practices care about.

Were looking for a handson Senior Marketing Specialist Product to help translate platform and investment capability into clear benefitled messaging and deliver the campaigns content and comms that bring it to life. This role sits at the intersection of product sales and marketing execution helping turn a visionary roadmap into a narrative advisers can follow release by release.

• Own the narrative behind the platform roadmap helping advisers understand not just what were building but why it matters and how it helps them deliver better outcomes for clients.

• Translate the product roadmap into clear benefitled messaging turning platform and investment releases into adviserfriendly stories and realworld use cases.

• Lead go to market planning and coordination for new features and enhancements working with channel specialists to bring launches to market through compelling messaging content and sales enablement.

• Create and manage core product marketing assets including release notes website updates user guides sales materials and event content.

• Partner closely with Product and Sales to understand functionality run discovery and convert technical detail into compelling value propositions.

• Optimise and improve performance through segmentation customer journeys reporting and insights to strengthen future launches and ongoing activity.

Youre curious about how software works and love getting close to the detail to translate it into simple compelling language for customers. Youre energised by variety comfortable shifting gears and happiest when you can take an idea from what are we building to heres how we share our capabilities to market.

You care about quality and clarity. Youre proactive in building relationships across product technology and sales youre not afraid to introduce yourself book time in diaries ask questions and create alignment.

You dont need to have done everything before. What matters most is your product marketing mindset and your ability to execute thoughtfully and reliably.

• 4 years experience in SaaS or platform product marketing (B2B) ideally within complex products or regulated environments.

• Strong capability in product positioning messaging and content development with excellent copywriting editing and stakeholder management skills.

• Bring the platform to life visually - create and scale a reusable library of product marketing assets (screen recordings demo flows GIFs screenshots imagery and campaign visuals) alongside release notes website updates user guides and event content so the same highquality asset works hard across every channel.

• Experience building gotomarket plans and packaging multiple feature releases into a cohesive story for customers.

• Arm Sales to sell the platform - build and maintain enablement that actually gets used: pitch decks battlecards and objection handlers demo scripts and FAQs kept accurate and aligned to approved positioning.

• Use AI to move faster - apply AI tools and automations to streamline production and scale collateral without dropping quality or brand consistency.

• Growthminded - you understand how channels work together and how sequencing and targeting drive qualified demand.

Life At Netwealth

At Netwealth we believe a fulfilling career is built on growth balance and belonging. Our people are our greatest strength and were committed to supporting you at every stage of life because when you thrive so do we.

Were proud to be recognised as one of Australias top 5 companies for Career Development (endorsed by WORK180). From further education and diverse training opportunities to strong support for internal mobility. Your career can grow here.

Our flexible hybrid model supports balance with just 4 days in the office each fortnight. When youre in youll enjoy working from one of our modern thoughtfully designed spaces across Australia including our state-of-the-art Melbourne CBD office. All locations feature contemporary facilities to make your day comfortable and in Melbourne youll also enjoy perks like end-of-trip amenities and daily breakfast to make your commute easier.

We offer benefits designed for your wellbeing and personal development including;

• Family-friendly support: Paid parental leave and a fully funded school holiday program

• Wellness perks: CU Health (virtual healthcare) income protection flu shots wellness weeks retail discounts and financial wellbeing services

• A vibrant culture: social events trivia nights and corporate sports

• Employee Resource Groups: LGBTQIA DAWN (Development and Accelerating Women at Netwealth) Culture Group and Carers Group

• Community Impact: Paid volunteering and our Netwealth Impact Group

Were proud of our inclusive and diverse workforce and encourage everyone to bring their genuine selves to work. Its one of our core values. Were committed to equity and inclusion through our gender equality disability LGBTQIA wellbeing and cultural initiatives. And were certified by WORK180 Family Friendly Workplaces and Great Places to Work.

If youre excited by the opportunity but dont meet every requirements we still encourage you to apply. Research shows people often hesitate unless they tick every box. We value potential and passion just as much.

Need adjustments during the recruitment process Contact us at

Apply now and help us shape a brighter financial future!

Required Experience:

Senior IC