Senior Marketing Manager
Job Summary
About theopportunity:
Purpose
The Senior Marketing Manager is responsible for supporting the delivery of the Office teams strategic objectives
through brand positioning marketing / leasing campaigns for both stabilised and development assets supporting
new project origination and bids investor and customer communications events digital and internal engagement.
What youll be doing
Support the National Lead Office Marketing and Customer Experience with the brand strategy for theoverall office platform as it relates to the strategic objectives of the sector.
Develop and implement a marketing plan for a portfolio of allocated office assets as it relates to thestrategic asset plan this includes the delivery of a place value proposition. This plan is focused on theretention and/or acquisition of tenant customers and should be done in collaboration with the PM / AM / DM
teams and appointed agents to ensure our marketing plans support the strategic leasing objectives for theassets.
Supporting the objectives of Strategic Asset Plans through the delivery of marketing collateral includinginformation memorandums brochures presentations CGIs flythrough videos photography hoardingwebsites display suites and signage.
Developing monitoring and reporting on the financial elements of the marketing plans includingrecoverable and non-recoverable items and capital expenditure.
Briefing and managing internal and external agency teams consultants and preferred service providers and coordinating feedback with key stakeholders.
Supporting the development of materials to showcase the capability and achievements of the Office teamincluding case studies award entries and capability presentations.
Working with the PM/ AM / DM teams to drive occupancy through the acquisition of new customers andretention of existing customers in the Office portfolio.
Working with the PM / AM / DM teams to respond to RFIs and RFPs and with the preparation of BIDssupporting with customer presentations and major project presentation work.
Participating in regular forums of collaboration to identify best practice opportunities and driving operationalefficiency within the Marketing & Customer Experience team.
Monitoring public relations across the Office portfolio.
Coordination of social and external media for the assets.
Coordinating and updating content for the Charter Hall and asset websites.
Assisting with asset led communications as required for tenant customers.
Providing regular reporting for key stakeholders as required.
Working with the Investor Relations team to provide marketing support as it relates to the Office portfolio.
Engaging with the broader Marketing & Placemaking and Property Management team to ensureconsistency and efficiencies in our service delivery.
Ensuring Group brand guidelines and messaging are applied consistently to all external facing marketingcollateral and to a high quality.
Branding for Charter Hall Office assets and associated services eg ReCharge ExChange.
Promoting Office sector brand positioning and messaging through marketing initiatives and opportunities.
Proactively seeking out ways to raise the Charter Hall brand within the Office sector
Development of case studies for Office.
Benefits that matter
Our people share in our success. From employee share ownership to career development we back our people for the long term.
- Wealth:Short and long-term incentives salary continuance and crisis insurance employee securities and salary packaging.
- Family:20 weeks paid primary carers leave 10 weeks secondary carers leave parental transition support school holiday programs.
- Well-being:Sonder 24/7 EAP Tuesday breakfasts wellbeing leave WELL-accredited workplaces and AIA Vitality.
- Learning:On-the-job experiences 24/7 online learning mentoring and coaching.
- Leave:Birthday leave purchased leave volunteer leave career breaks fertility leave and wellbeing leave.
- Community:Pledge 1% volunteer leave workplace giving and dollar matching
Why Charter Hall
As Australias leading diversified property funds manager we bring together scale expertise and a strong performance track record to deliver for our investors. What sets us apart is our active approach managing funds assets leasing and development across Office Industrial & Logistics Retail Diversified and Social Infrastructure to unlock long-term value.
Were always looking ahead exploring new ways to connect people capital and opportunity. Backed by an entrepreneurial collaborative and customer-focused culture Charter Hall is a place where talented people can step up contribute and make an impact.
Learn more: to join us
Apply now or reach out confidentially to Alex Smout () to help shape whats next.
Required Experience:
Manager