Senior Data Scientist Marketing Science
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Job Summary
Tracksuits data is our moat. We track brand health for thousands of the worlds best consumer brands which means were sitting on one of the richest longitudinal brand datasets in the world. Most companies collect data. We want to prove things with it.
Thats where you come in.
Were building out a new Marketing Science function a small research-led team that turns Tracksuits data into rigorous ownable intellectual property. Think flagship studies proprietary frameworks and evidence-backed arguments that shift how the industry thinks about brand. This isnt a reporting team. Its not a content engine. Its a research function with a commercial edge.
Were looking for a Senior Data Scientist to sit at the analytical core of that team.
Were one of the fastest-growing startups in New Zealand and Australia working with over a thousand brands across 25 countries brands like frank body Bailey Nelson Disney and Bondi Sands.
Our mission is to make brand measurement as credible and commercially useful as financial reporting. We think brand-building is one of the highest-leverage investments a company can make and were building the platform that proves it.
The Marketing Science function was built to do one thing: find whats true about how brands grow and make that truth undeniable.
We work with Tracksuits proprietary data to test hypotheses identify patterns across categories and markets and build the analytical frameworks that underpin our thought leadership. Our outputs dont just live in internal decks theyre designed to be published cited and used by CMOs agencies and partners as industry reference points.
The team is deliberately small and research-led: a Head of Marketing Science a Senior Marketing Science Strategist and you. Quality and rigour matter more here than speed and volume.
Brand intelligence and pattern discovery
Tracksuits dataset spans thousands of brands hundreds of categories and multiple markets over time. Your job is to make it speak. Youll work with the Senior Marketing Science Strategist to design and run rigorous analyses that test whether our hypotheses hold where they hold and why. Youll identify repeatable patterns in brand behaviour flag where the signal is strong and be honest about where it isnt.
Most of what you produce here is internal learning infrastructure not external releases. Thats intentional. Good research takes time to get right.
Analytical rigour for flagship IP
When Marketing Science commits to a piece of flagship research the kind that gets cited in trade press presented at industry conferences or used by partners in major pitches youll be responsible for making sure the analysis underneath it is bulletproof. That means clear methodology reproducible results and honest treatment of uncertainty.
Youre not just running numbers. Youre building the credibility that makes our points of view land.
Reusable frameworks and systems
One of our operating principles is that good analysis should compound not repeat. Youll help build the analytical frameworks reusable code and documented methodologies that mean we dont have to start from scratch every time we explore a new question. The goal is leverage: systems that let the team move faster without cutting corners.
Supporting GTM and enablement (lightly)
Marketing Science plays a review and validation role for marketing outputs not a delivery role. Youll occasionally help sense-check claims verify that external narratives are analytically defensible and translate findings into language that non-technical teams can use with confidence.
Statistical depth
Youre genuinely comfortable with the full range of methods needed for marketing and behavioural research: regression survey statistics experimental design Bayesian approaches and causal inference. You know the difference between correlation and causation and more importantly you know how to explain that difference to someone who doesnt.
Familiarity with brand lift methodology marketing mix modelling (MMM) or incrementality testing is a strong advantage. If you havent worked directly with these yet you need to be genuinely interested in learning them quickly.
Fluency in Python or R and SQL
You work cleanly. Your code is well documented reproducible and readable by someone other than you. Youre comfortable working in data warehouses navigating new datasets with minimal oversight and scaling access to your data products to non-technical stakeholders.
Ideally youre an early adopter of agentic coding and actively use AI to empower others to collaborate on research too.
Research instincts
You ask good questions. Youre not just a method executor you can help shape the research agenda push back on weak hypotheses and identify where an analysis needs more work before its ready to share. Youve ideally worked in a context where the outputs of your work were externally published or scrutinised beyond an internal team.
Commercial storytelling
You can translate statistical findings into clear plain-language narratives. Not dumbed down just honest and useful. You understand that the goal isnt an impressive model; its an insight that changes how someone thinks or acts.
Intellectual curiosity about brand
You find the question does brand investment actually drive commercial outcomes genuinely interesting. You dont need a background in marketing science (though thats a bonus) but you need to be the kind of person who gets excited by longitudinal data panel research and the challenge of building the body of literature that proves something most people take on faith.
- Designing and running statistical analyses to test Marketing Science hypotheses using Tracksuits dataset
- Producing the analytical components of flagship research and thought leadership
- Building and maintaining reusable analytical frameworks and documented methodology
- Translating statistical outputs into clear narratives for use by Marketing Science and Marketing teams
- Helping ensure external claims are analytically defensible and consistent with in-product truth
- Contributing to research governance standards reproducibility data quality and methodological rigour
We practice transparent compensation at Tracksuit which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full-cycle comp reviews annually as well as rolling promotions when youve levelled up. Your salary is supplemented with our best-in-class benefits package as well as generous ESOP.
Please note We are open to the role being based in our Auckland or Sydney office.
- A research agenda that matters your outputs are designed to shape industry thinking not just inform internal dashboards
- A small senior team where your analytical judgment carries real weight
- Tracksuits longitudinal brand dataset is genuinely one-of-a-kind; youll have access to data most researchers can only dream about
- A culture built on transparency trust and intellectual honesty we celebrate being wrong when it means getting to right faster
- Competitive salary ESOP for all staff and full work flexibility
- Beautiful hubs in Auckland Sydney London and New York
- Health and wellness benefits learning and development support and company socials
- Mentors and a team that invests in your growth
Obviously when you join youll receive an epic Tracksuit because were built for speed and comfort fun and informal (yet tidy) and ready for anything.
Were committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet some of the requirements women and under-represented groups tend to only apply when they meet every requirement.
If you think you have what it takes but dont necessarily tick every box please get in touch and apply.
FYI - Were pet-friendly in principle and practice - with the occasional four-legged visitor adding to the charm not the chaos.
Please note - you can expect to hear back from us w/c 6th July.
Required Experience:
Senior IC
About Company
Tracksuit is a radically affordable, always-on brand tracking dashboard to measure and communicate the value of your brand building activities.
