Senior Copywriter

Own the voice of one of Australias fastest-growing brands.

Youre the person who sets the copy standard shapes the tone and makes every word earn its place across campaigns social TVCs and everything in between.

What Youll Do

• Lead concepting and copy development for all major campaign work from brief to final asset
• Write headlines scripts long-form and tactical copy at national QSR campaign standard
• Partner with the Senior Art Director to develop fully integrated creative concepts not just words on a layout
• Define and protect GYGs tone of voice across consumer-facing and internal channels
• Develop and maintain GYGs tone of voice guidelines and ensure the wider team can apply them
• Partner with the Social Media Content Manager on social-first copy and reactive cultural moments
• Mentor junior creatives and review copy across the wider team for brand consistency
• Present work to senior stakeholders and defend creative decisions with confidence

What Youll Bring

• Significant experience (e.g. 8 years) in a copywriting role within an agency or in-house creative team
• Strong portfolio across long-form short-form scripts and tactical copy
• Demonstrated ownership of campaigns from concept through to broadcast and retail execution
• QSR FMCG or major consumer brand exposure preferred
• Strong conceptual thinker not just a writer for hire
• Comfortable presenting work to senior stakeholders and defending creative decisions
• Meticulous attention to detail and a high standard of language grammar and craft

What Youll Love

• Join one of Australias fastest-growing restaurant companies
• Real influence in a marketing function thats investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office a short walk from Central Station

Interested Apply now to start the conversation.

Remote Work :

No

Employment Type :

Full-time