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Senior Brand&Growth Manager-ANZ
Job Location:
Monthly Salary:
Posted:
17 July 2026 (30+ days ago)
Posted:
Application Deadline:
14 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About the Role
We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy integrated campaigns and localized execution ensuring Binances global brand is translated into a trusted culturally relevant presence in the Australian will own brand consistency narrative and campaign excellence while working closely with global marketing product PR compliance and local partners. This is a senior hands-on role requiring strong judgment structure and maturity in a regulated financial environment.
Key Responsibilities
- Brand Strategy & Positioning
- Own and evolve Binance Australias brand strategy ensuring alignment with global brand standards while localizing for the Australian market
- Translate complex crypto concepts into clear credible and consumer-friendly messaging
- Act as brand guardian across all channels (ATL BTL digital partnerships community events content)
- Integrated Marketing Campaigns
- Lead end-to-end planning and execution of integrated campaigns (brand product education partnerships)
- Develop campaign narratives creative briefs and go-to-market plans across paid owned and earned channels
- Ensure campaigns balance brand building measurable growth outcomes
- Local Market Leadership
- Be the key marketing lead for Australia with strong understanding of local consumer behavior media landscape and cultural nuances
- Partner with PR legal and compliance teams to ensure messaging is accurate responsible and regulator-ready
- Manage local agencies and creative partners (media creative production)
- Stakeholder & Cross-Functional Collaboration
- Work closely with global marketing regional leadership product and comms teams
- Clearly articulate local needs and feedback to global stakeholders
- Collaborate with partnerships and community teams to amplify brand presence
- Performance & Brand Health
- Track and report on brand health metrics (awareness consideration trust) alongside campaign KPIs
- Use insights to refine messaging channels and investment strategy
- Balance long-term brand equity with short-term performance goals
Requirements
- 812 years of marketing experience ideally in financial services fintech crypto technology or regulated industries
- Proven track record in brand marketing and integrated campaigns not just performance marketing
- Experience working with global brands and adapting them for local markets
- Strong agency management experience (creative media PR)
- Excellent brand judgment understands tone narrative and long-term equity
- Strong strategic thinking with the ability to structure complex problems clearly
- Comfortable owning messaging in sensitive or regulated contexts
- Execution & LeadershipHighly self-motivated structured and execution-oriented
- Able to operate independently while aligning with global frameworks
- Strong communication skills confident presenting to senior stakeholders
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
