Search Manager SEOSEM (12-month Maternity Leave Backfill)

• Based at our stunning beachfront office in Coolangatta you can watch the whales pass by from your desk or feel the sand between your toes during your lunch time walk
• We know life isnt just about work. Thats why this is a hybrid role - to help you find the right balance

If youre the type of person who cant help analysing search results spots ranking opportunities everywhere and gets excited about turning traffic into bookings keep reading.  Were looking for a Search Manager to join our Marketing team on a 12-month maternity leave contract and take ownership of our search strategy across SEO and SEM.  This is a rare opportunity to lead search for one of Australias most loved tourism and holiday brands helping millions of travellers discover unforgettable destinations holiday parks resorts and experiences across the country.

Youll be the strategic mind behind organic growth paid search performance and emerging AI-driven search opportunities. Working closely with our Growth Marketing team Digital team and agency partners youll shape how customers find us engage with us and ultimately book with us.

What you will do:

• Lead the end-to-end search strategy across SEO SEM and local search.
• Drive growth in organic visibility qualified traffic and bookings.
• Partner with our paid performance agency to maximise SEM performance and ROI.
• Identify opportunities to improve rankings search visibility and demand capture.
• Use data and insights to uncover opportunities and influence business decisions.
• Guide content priorities and SEO initiatives through your direct report our Content Coordinator.
• Collaborate with digital web revenue and marketing teams to optimise landing pages website performance and customer journeys.
• Explore and leverage emerging AI search trends tools and opportunities to keep us ahead of the curve.

What you will bring:

Youre equal parts strategist and analyst. You love digging into data identifying opportunities and building a clear roadmap for growth.  Youll bring:

• Strong experience in SEO SEM or performance marketing.
• A proven ability to improve search performance and commercial outcomes.
• Deep understanding of SEO with solid SEM knowledge and the confidence to guide agency partners.
• Strong analytical skills and the ability to translate complex performance data into actionable recommendations.
• Experience using tools such as Google Search Console Google Ads GA4 Semrush Ahrefs and Looker Studio.
• A curious mindset and passion for staying ahead of search trends including AI-driven search.
• Exceptional stakeholder management and communication skills.

Bonus Points For

• Experience in tourism travel accommodation ecommerce or multi-location brands.
• Exposure to AI-assisted search GEO AEO or AI Overviews.
• Experience managing content or SEO-focused team members.

Whats in it for you 

At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility and well-being benefits to balance all of lifes priorities
• Complimentary myNRMA Rewards membership including discounts on groceries movie tickets gift cards gym memberships attractions restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2000
• Potential to grow progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong:

Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be part of our team. 

If youre passionate about search curious about whats next in AI and excited by the opportunity to influence the growth of a national tourism brand wed love to hear from you.  Apply now and help us put unforgettable holiday experiences in front of more Australians than ever before.

As part of our recruitment process all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes

Remote Work :

No

Employment Type :

Contract