Residential and Consumer Public Relations Manager

About the role:(12 months Parental Leave)

Do you enjoy taking ownership pushing things forward and learning as you goholding yourself to a high standard while staying open to feedback

This is a role whereyoullstep into a fast-moving newsroom-style environment build your capability quickly and play a visible role in shaping how Domain shows up across Australias media landscape.

Youllbe leading the planning and delivery of Residential and Consumer PR playing a key role in positioning Domain as a trusted voice on property and housing issues.

Working at thecenterof a fast-moving newsroom-style communications function you will turn property data consumerinsightsand brand priorities into compelling earned media opportunities.Youllpartner closely with Research & Economics Content Product and Agent Marketing to ensure Domains stories aretimelyrelevantandhit the mark with media.

A core part of the role is building strong media relationships across consumerlifestyleand property coverageidentifyingopportunities for ongoing segmentspartnershipsand repeat media engagement. You willalso play a key role in coordinating how and when stories come to market

This is a hands-on role suited to someone who is as comfortable generating story ideas as they are executing media outreachbringing energypaceand judgement to a highly visible part of the brand.

Youllwork on high-profile property stories national media moments and data-led insights that shape the public conversationgiving you exposure and experience that accelerates your career

What does success look like

• Domain is consistently visible in consumer and property media with strong share of voice driven by proactive insight-led coverage

• A steady pipeline of newsworthy stories is generated from property data consumerbehaviourand product activityensuring Domain leads not follows the news agenda

• Strong trusted relationships areestablishedwith key journalists resulting in repeat engagement regularsegmentsand partnership opportunities

• Property reportsinsightsand brand messaging are consistently translated into clear compelling media narratives

• Seamless coordination betweenMarketing Content Socialand Research ensures stories land at the right time through the right channels with maximum reach

• Media coverage reinforces Domains position as a credible trusted authority on the property market andconsumer housing issues

• Media materials are easy to use visually engaging and tailored to different formatssupporting stronger pickup across broadcastdigitaland social channels

• Property data and insights are translated into multiple content formats (e.g.key charts grabs explainer angles) enabling faster and broader media coverage

• AI and new tools are used effectively to improve speedefficiencyand quality of outputs without compromising accuracy or judgement

• Value a team environment building relationships across the business to give you context freshideasand different perspectives on your work

• Fearless responsibility of your work - this means rolling up your sleeves to nail key messages writepitchand liaise with the media and own the outcomes

Experience and Skills

• Minimum of 8 years of professional experience in journalism public relations or communications and advocacy

• Degree qualified

• Deep understanding of the modern media landscape and strong news judgment.

• Established relationships with media preferably reporters covering housing real estate consumer across networks and formats

• Proven success in creative pitching and securing earned media coverage.

• Experience working directly on messaging interviews quotes and presentations.

• Ability to manage multiple priorities simultaneously in a fast-paced deadline-driven environment.

• Excellent writing editing and verbal communication skills.

• Comfortable using AI tools and modern content workflows to support media engagement contentcreationand scaling output

• Strong instinct for how storiestranslateacross different media formats including broadcast digital and social

• Ability to package insights into media-ready assets (e.g.clear data points visuals talking points pre-prepared angles) that make it easy for journalists to cover

• Understanding of how tooptimisecontent for different audiences and platforms not just traditional media outreach

• Strong analytical mindset with the ability to translate data into compelling narratives.

• Proficiencywith Microsoft Word Excel and PowerPoint; familiarity with major social media platforms including LinkedIn

• Preferred experience with Meltwater media monitoring

• Preferable experience focused on residential real estate housing rentals or consumer marketplaces.

Hybrid working

First-rate parental leave and wellbeing policies;

Access toPerkbox giving you discounts across healthcare entertainment food utilities and more

Continuous opportunities to leap learn and grow.

• Freshly renovated new offices with awesome end of trip facilities

Wedontjust talk we do. Every day we solve property problems for Australians and beyond. We encourage our people to see thepossibilities andturn them intorealities.Thatswhy we want you.

About Domain(part of the CoStar Group)

Domainisa leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia including the DomainAllhomesand Commercial Real Estate (CRE) 2025 Domain became part of CoStar Group-a global leader in commercial real estate information analytics onlinemarketplacesand 3D digital twin arededicated todigitisingthe worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.

Equity Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fosteringan equitable inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences including people with disability and people of all ages ethnicities cultures (including Aboriginal and Torres Strait Islander Peoples) faiths sexual orientations and gender identities (including trans and non-binary people).

We are committed to providingan equitablerecruitment process for people withdisability. If you require adjustments during theprocesswerehere to support. If you wish to receive this job advertisement in an accessible format or have a confidential chat about workplace adjustments please contact our EquityDiversityand Inclusion team ator leave a message onand we will get back to you.

Whatsnext

One of ourtalentpartners will give your application a good look and give you a call ifitsa good match so apply now!