Publicist

Business unit:Ogilvy PR

Team: Public Relations

Location:Sydney

Employment type: Permanent

Play your part in a brilliant company culture built on teamwork creativity and fun.

At Ogilvy PR we work with some of the biggest brands in the world to deliver earned-led creativity that drives real brand and business impact. Whether it be creative development brand strategy public relations influencer engagement events and activations social and digital strategies we have it all and were looking for curious brave and enthusiastic minds who share our philosophy and want to bring something unique to the table.

The team

This role sits in the Consumer PR and Influence team at Ogilvy Australiain Sydney.We are a team of 45 culturally curious driven and impact-obsessed earned-first creatives. We believe that brands are at their best when they find ways to shape make and break into culture with ideas that influence.We value creativity grounded in insightbig ideasthat are game-changing flawless execution and having fun every day. Real impact is earned.

About the role

As a Publicist in our team you will work with account teams and our leading lifestyle travel and retail clients on end-to-end media and storytelling strategies that reach and engage audiences across a range of media channels.

As a specialist youll also be deployed in a consulting capacity to support key campaigns and launches across the agency.

This is a fantastic role for someone committed to a career in publicity who loves to combine their creative thinking editorialinstinctand media knowledge to achieve high-quality pitching everything from bucket-list travel experiences and consumer healthcare initiatives to major national retail activations securing top-tier coverage across all media verticals.

Youllplay a role in the development of strategy and ideas working with planners creatives social and influencer marketing specialists to develop award winning and highly effective client and new business proposals.

Youllrelish the creative challenge of building story elementsforcross-platform media andyoullhave your finger on the pulse when it comes to pop culture celebrityinfluencersand trends.

Youllhelp to upskill junior team members within our business and partner with them to drive outcomes includinghigh-stakes mediasell-insmajor launch eventson-site mediahostingand mediafamils.

Whatyoullbring

• You have 3 years experience in publicity orin a heavily media relations-focused rolewithastrong understanding of the currentmodernmedia landscapein Australia
• You have a strong active network of Australian consumer media contacts particularly across travel lifestyle and news verticals with a thorough understanding of what makes a compelling story
• You understand how to scale a national campaign down to a local level with experience pitching to regional and local community media as well as major metro networks
• Youre familiar with everything from pitching destination stories and coordinating press trips to shaping value-driven retail news hooks that entice lifestyle and news editors
• Youre comfortable with fast-paced retail calendars celebrity and talent management and driving foot traffic through event PR
• You understand the interplay between earned media social content talent and influencer partnerships and know how to leverage ambassadors to secure editorial coverage
• Youre passionate about the media and whats current in culture
• Youre a great collaborator who loves to work with teams to build brilliant ideas
• Youre persistent results oriented and strive to deliver outcomes that align to communications and business goals
• Youre ambitious driven and love to play a role in a creative company culture
• You love to share your knowledge and insights with others working towards a shared outcome
• Youre a brilliant writer and know how to grab the attention of key media contacts
• You have strong communication skills both written and verbal
• Youre a self-starter who loves to collaborate and can comfortably take the lead when required

Why youll love about working at Ogilvy

• Global opportunities Access career pathways projects and connections across the Ogilvy and WPP network.
• 16 weeks paid parental leave Gender-neutral leave for all parents and caregivers.
• Leading AI tools Exclusive access to WPP Open our global AI platform.
• Inclusive culture A workplace where everyone can belong and thrive.
• Career development Personalised growth plans coaching and ongoing learning opportunities.
• Extra time off Birthday leave Summer Fridays and loyalty leave.
• Wellbeing support Health and fitness discounts wellbeing programs and mindfulness resources.
• Employee Assistance Program Free and confidential counselling support.
• Recognition and rewards Celebrating great work and long-term contribution.
• Referral bonuses Earn rewards for introducing great talent.
• Exclusive discounts Savings on major brands through perkSPACE.

At Ogilvy inclusivity is essential to our success. Were committed to building a workplace that embraces various perspectives experiences and backgrounds knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples Māori people with disabilities diverse cultural and linguistic backgrounds all ages genders sexual orientations gender identities and expressions nationalities and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued respected and empowered to reach their full potential.

If you require any accessibility adjustments during the recruitment process please let us know:

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