PR Account Executive

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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We are looking for an ambitious self-drivenAccount Executiveto join our dynamicConsumer & Brand team in Sydney.

Working across a portfolio of globally recognised lifestyle brands you will play an active high-energy role in delivering integrated culturally relevant campaigns that cut through the noise.

This role is ideal for a proactive communications practitioner ideally with agency experience who brings strong media pitching chops a passion for creator and influencer engagement and the hustle needed to land big ideas in culture.

As an Account Executive you will take ownership of daily campaign execution across earned media social platforms and creator channels helping shape creative moments building genuine media and creator relationships and driving standout coverage for our clients.

• Proactively build nurture and maintain active relationships with lifestyle journalists media outlets talent managers digital creators and influencers.
• Land client stories and creative moments in culture through persistent targeted media pitching creator seeding and campaign events and activations.
• Write clear compelling and creative communications materials including pitch angles media releases social copy talent briefs campaign decks and client updates.
• Day-to-day coordination across client accounts ensuring campaign milestones coverage trackers product send-outs and reporting are executed accurately and on time.
• Actively monitor traditional media social channels and emerging platforms to identify cultural trends real-time reactive opportunities and industry news relevant to our clients.
• Bring fresh energy creative thinking and proactive ideas to brainstorms client planning sessions and new business pitches.
• Manage media lists influencer contracts product seeding logistics sample tracking and account reporting with strong attention to detail.

• 12 years of experience in a PR agency or fast-paced consumer/brand marketing environment.
• Proven ability (and genuine enjoyment) of pitching stories to media and engaging content creators to secure impactful coverage.
• Strong understanding of how creators influencers and social platforms work with experience negotiating or executing creator activations.
• A self-starter mindset where you dont wait to be told what to do but ask questions bring solutions put your hand up for new challenges and own your work.
• Exceptional written and verbal skills with the ability to write sharp pitches engaging content and clean client updates.
• Strong organisational skills and the resilience to prioritise multi-task and deliver high-quality work under tight agency deadlines.
• A deep passion (and obsession) for lifestyle trends media consumption brand storytelling and current affairs.

At Burson you will work alongside top-tier consumer comms experts on brands that shape culture plus enjoy:

• Access to global learning modules structured development programs and clear career progression across Burson and the wider WPP network.
• Tap into global tools insights resources and world-class creative platforms.
• Join an energetic collaborative and supportive team environment where proactive ideas and hard work are recognised and rewarded.
• The opportunity to deliver high-impact consumer campaigns that redefine brands and get people talking.