Performance Planning Manager (Mobile Apps)

At Zenith we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior attitudes and insights at the heart of everything we do. We pride ourselves on delivering return on investment imagination and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients business we need to attract retain develop and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold Be Kind Be Better Together.

Were determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels its not a policy. Its behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority its championed by our own people internally and is a regular conversation.

We have a lot of fun were constantly looking at reinventing how were connecting with each other.

About the role

This is a rare opportunity to work at the centre of Adobes mobile growth strategy across APAC partnering with one of the most sophisticated and forwardthinking digital brands in the world.

Adobe is a business that truly understands the power of mobile. With significant sustained investment in mobile app marketing across multiple products mobile is not a test channel or bolton - it is a core pillar of Adobes performance and growth strategy. The work spans alwayson user acquisition major campaign bursts and longterm audience and product growth supported by substantial multimarket investment and senior stakeholder attention.

As Performance Planning Manager (Mobile Apps) youll work closely with Adobe who value strategic thinking rigour and partnership - and who expect their agency to help lead the conversation not just execute instructions. This is an incredible opportunity to drive growth and change on a fast-growing game-changing Publicis Media client combining strategic thinking with strong hands-on expertise to drive the growth and visibility of Adobe mobile app campaigns.

This role requires a deep understanding of performance marketing channels user acquisition strategies and some knowledge of app store ecosystems (iOS and Android). Youll be responsible for planning paid media campaigns that increase app downloads drive ROI and encourage long-term user retention through paid efforts.

The ideal candidate is a hybrid thinker: someone who can define and scale performance marketing strategies while also rolling up their sleeves to troubleshoot and optimise campaigns when needed.

You will act as a trusted partner to your clients providing clarity confidence and forward planning. Youll have the autonomy to shape standards influence conversations and build a scalable approach that will be felt across markets.

If youre motivated by working on a worldclass brand enjoy partnering with smart engaged clients and want your expertise in mobile to genuinely matter this role offers both impact and career momentum in equal measure.

What you will do with us:

• Lead performance strategy for a category-leading client - Own and evolve the mobile app marketing strategy across iOS and Android - shaping how a global brand drives acquisition engagement and long-term value through paid and owned channels.
• Develop media strategies across search (Apple Ads Google UAC) social and display - grounded in audience insight clear objectives and full-funnel thinking from install through to retention.
• Build and optimise campaign structures targeting approaches creative testing frameworks and bidding strategies to deliver against key metrics including CPI ROAS and lifetime value.
• Map and continuously refine the user journey across acquisition engagement and retention - identifying opportunities to unlock growth across every stage.
• Ensure mobile activity is fully connected to broader digital campaigns - driving consistency across app stores search social display and owned ecosystems.
• Guide mobile app planning - challenging thinking and elevating output across a multi-disciplinary group of specialists.
• Partner with strategy activation analytics creative and client teams to deliver cohesive insight-led marketing solutions aligned to broader business goals.
• Analyse performance identify risks and opportunities and implement data-led optimisations to maximise ROI and drive continuous improvement.
• Define conversion frameworks ensure robust tracking and lead structured testing programmes (A/B creative messaging) to unlock incremental growth.
• Identify emerging trends platforms and growth opportunities while upskilling teams and embedding best practice across mobile marketing.

What Youll Bring:

• 3 years experience in planning performance marketing campaigns - including some experience working in mobile app marketing or performanceled digital roles.
• Hands-on experience in planning or running app install campaigns across Apple Ads Google UAC Meta TikTok and other digital platforms.
• Experience with MMPs mobile attribution and event tracking.
• Analytical mindset with ability to turn data into actionable insights.
• Comfortable working in a fast-paced test-and-learn environment.
• Working knowledge of iOS and Android ecosystems including app store dynamics platform constraints and the impact of privacy and policy changes on planning.
• Experience planning and optimising performanceled mobile activity across channels such as paid social app campaigns programmatic and/or search.
• Confidence reviewing performance outputs identifying risks and opportunities and connecting results back to agreed objectives and investment decisions.
• Strong client communication skills with the ability to simplify complexity influence decisions and build trust with senior stakeholders.
• A practical solutionsfocused mindset - able to balance strategic thinking with handson problemsolving when needed.
• Curiosity and adaptability in a fastchanging mobile landscape with the confidence to evolve thinking as platforms measurement and user behaviour shift.
• A strategic mindset with the ability to develop and execute a strong vision for your clients.
• Excellent attention to detail youre super organised and can manage multiple priorities
• with precision and confidence and know when to escalate issues promptly.
• A collaborative mindset - You work effectively and constructively with multi-disciplinary teams to turn ideas into action and contribute to award-worthy work.

What youre looking for:

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

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Publicis Groupe benefits: Be a part of the Publicis Groupe family recent winner of the Employer of Choice Awards and one of the worlds most progressive and dynamic modern communications businesses. You can learn more about us at .

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical mindful and financial wellbeing.
• A creative lively and rewarding office environment where people love working with each other supported by our Publicis Liberté flexibility approach working your way with us.
• Access to our Global AI Platform Marcel connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity Equality and Inclusion strategy driven through our Viva Women Égalité enABLE EmbRACE and Écologique committees.
• Leave benefits including Birthday Leave Flexible Public Holidays and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure paid primary carer leave secondary carer swap and Cub Care leave.
• Access to counsellors psychologists and professionals through Sonder an all-in-one digital wellbeing technology platform designed to support psychological medical & safety needs.
• A workplace that stands together to provide a more open supportive and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: partners of Diversity Council Australia Pride in Diversity Family Friendly Workplaces Supply Nation and the Australian Disability Network.

If you dont tick every box in this ad please dont rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion collaboration adaptability fearlessness and integrity rather than ticking boxes so if this role resonates with you please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people regardless of race age culture ability ethnicity gender identity or expression sexual orientation marital status and religious affiliation. We believe that to deliver the best solutions to our clients our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldnt be where we are today. So be you we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments please contact us via ; your personal information will be kept confidential.