Performance Media Manager

IN A NUTSHELL

Bellroy makes products for the way people actually move through the world and our paid media operation is how we reach them. This role sits at the centre of that: planning shaping and driving media performance for a global brand that takes both craft and rigour seriously.

Youll work closely with our Director of Growth Marketing in a collaborative direct relationship. Our Director shapes the broader strategy and performance targets and you translate them into excellent paid media execution. That means championing the planning frameworks the operational infrastructure and the day-to-day campaign performance that deliver on Bellroys growth vision. We want someone who brings their own point of view on whats working challenges platform recommendations with evidence and thinks carefully about how to build a paid media mix thats efficient profitable and built to last.

Youll work cross-functionally with Brand Creative Analytics and Data Science: briefing teams consuming outputs from our incoming marketing mix modelling partnership and building the feedback loops that make the whole operation smarter. Weve built a strong foundation here and theres real room to take it further. So if all that excites you keep reading!

YOU COULD BE THE ONE IF YOU...

• Have deep hands-on expertise in Google Ads: Search Performance Max Demand Gen and YouTube and know how to go beyond platform recommendations to form your own evidence-based view on what works
• Manage Meta campaigns (Facebook and Instagram) with a structured approach to creative testing and audience segmentation
• Think in CAC and profitability terms; margin LTV incrementality and causal effect are your primary frame for evaluating acquisition performance not just ROAS
• Have experience with programmatic buying or the DSP trading platform (e.g. The Trade Desk DV360); CTV experience is a genuine plus as we look to scale that channel
• Are at home in GA4: attribution conversion tracking and audience analysis
• Know how to write a creative brief that actually changes the work give performance-informed feedback while acknowledging what the data can and cant tell you and champion best practices for creative effectiveness across the team
• Have direct management experience and genuinely enjoy developing team capability and growing alongside your direct reports
• Communicate directly and clearly youre organised comfortable pushing back and accountable for your outcomes
• Are genuinely curious about AI and automation and want to build smarter more efficient workflows
• Think globally about how campaigns can be better structured localised and allocated across different markets and regions not just applied uniformly.

IF YOU WERE HERE LAST WEEK HERES SOME THINGS YOU MIGHT HAVE DONE...

• Prepared the business cases for a set of paid media investments CTV scaling Amazon CTV a YouTube geo holdout test and walked our Head of Marketing through the ROI logic to unlock approval.
• Worked with the MMM working group on the next phase of partner onboarding shaping how we test spend levels across channels to read total business impact not just channel-level performance.
• Helped set up our Google offline-to-online integration so in-store conversions flow back into paid media getting closer to a real efficiency picture not just what closes online.
• Sat down with the team to pull apart what was actually moving the numbers last month stock availability market shifts new launches and promos because the data doesnt read clean without that context.
• Worked with our Ecommerce and CRM Manager on a content audit and repositioning of one category sharpening the customer journey to generate more qualified traffic and feeding what you saw back into conversion strategy.

LOCATION & HOURS

This role is based in Collingwood Melbourne. We work regular business hours with flexibility built in for the nature of the role.

Start date: Were ready when you are!

WHY WORK FOR BELLROY

At Bellroy it takes a wonderfully diverse crew to make everything tick. Were a close-knit group of thinkers and makers from over 25 different countries each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So even if your experience isnt an exact match but you feel you have something special to contribute wed love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone including individuals with disabilities. If you need reasonable accommodations at any stagewhether its applying interviewing completing pre-employment testing or otherwise participating in the selection processplease contact us at Include your full name the best way to reach you and the type of accommodation you need to support you throughout the application process. Were here to help and ensure you have the best possible experience.