Paid Search Lead

Are you ready to get the Easygo Edge

The Paid Search Lead is a key contributor and leader within the Paid Media team reporting directly to the Head of Paid Media. This role sets the standard for paid search at Easygo owning strategy execution and innovation across Google Search Apple Search Ads and emerging search channels.

What youll build with us:

You will bring hands-on experience in complex high-volume accounts and a sharp competitor mindset to drive efficient market share growth. Experience in regulated industries will help you hit the ground running but is not a necessity. You will work closely with Regional team leads and other channel specialists to design and implement effective account structures and strategies that deliver against business and growth objectives.

We know that innovation ignites when we build and create together in person. This is a full-time opportunity at our Melbourne office. Youll work right where it all happens surrounded by our fearless crew shipping high-impact work.

Who is Easygo

Were a high-growth high-velocity tech company with millions of eyeballs on us every day.Were building the future of fearless tech. Were the creators behind some of the most popular brands including Stake KICK and Easygo Games. While they command a fierce global following our crew is employed directly by Easygo and thats where the real fun happens.

Were always looking for people who are hungry humble and move fast. People who are ready to Unify Disrupt and Evolve with us. With us youll grow faster and go further. Your work has impact. And that gives you an edge you cant get anywhere else.

The impact youll make:

Operational Excellence

• Lead the end-to-end paid search operation campaign architecture account structure keyword strategy match type governance and trafficking standards across all markets.
• Implement best-in-class campaign structures across Google Search and Apple Search Ads with a meticulous attention to detail at every level of the account.
• Develop and enforce naming conventions QA processes and account hygiene standards to ensure consistency and scalability.

Strategy & Growth

• Collaborate with the Head of Paid Media to define and lead paid search growth strategy.
• Maintain a sharp competitor mindset actively monitor the search landscape identify gaps and threats and adapt strategy accordingly.
• Partner with regional specialists and business stakeholders to translate growth objectives into paid search execution plans.
• Evaluate and pilot emerging search channels to diversify reach and maintain a forward-looking channel mix.

Optimisation & Performance

• Establish and govern optimisation frameworks to drive continuous performance improvement.
• Lead smart bidding and automation strategies.
• Oversee budget pacing forecasting and spend efficiency; deliver regular performance insights to stakeholders and leadership.
• Maintain test and learn frameworks to drive innovation and best practice.

App Marketing

• In collaboration with the App Specialist develop the search strategy for app acquisition and re-engagement.
• Track and optimise app-specific KPIs.

Ad Copy & Creative Testing

• Lead ad copy strategy develop test and iterate Responsive Search Ads (RSAs) extensions and callout frameworks.
• Build and maintain a structured testing roadmap (A/B and multivariate) for messaging CTAs and landing page alignment.
• Collaborate with creative and compliance teams to ensure ad copy meets both performance standards and regulatory requirements.

SEO & Cross-Channel Alignment

• Work in close partnership with SEO teams to align keyword strategy share search intelligence and avoid cannibalisation.
• Contribute to integrated search planning ensuring paid and organic strategies complement each other and maximise overall SERP presence.
• Share audience and query insights across channels to inform broader marketing strategy.

Compliance & Regulatory Management

• Navigate the complexities of advertising in regulated industries ensuring all campaigns copy and targeting practices meet platform policies and applicable legal requirements.
• Maintain up-to-date knowledge of policy changes across Google Apple and emerging platforms; proactively adapt strategy to remain compliant without sacrificing performance.

Adtech & Platform Management

• Own the SA360 environment campaign management Floodlight configuration bid strategies and cross-channel reporting.
• Manage relationships with platform representatives (Google Apple) and third-party tool vendors.
• Evaluate and recommend tools and integrations that improve efficiency and measurement capability.
• Maintain close relationships with our search partners to be aware of first-to-market opportunities.

Team Leadership

• Directly manage and mentor the Performance Media Specialist setting clear objectives providing regular feedback and supporting career development.
• Act as the internal centre of excellence for paid search knowledge upskill stakeholders through documentation training and best practice sharing.
• Assist in the hiring of additional reports as the channel scales.

Cross-functional Collaboration

• Serve as the primary paid search point of contact for internal teams including SEO Analytics Product CRM and Finance.
• Contribute to media planning and budget allocation discussions providing paid search forecasts and scenario modelling.
• Partner with the data team to ensure robust conversion tracking attribution and audience activation.

Your track record:

• 5 years of hands-on paid search experience with at least 2 years in a lead senior or specialist role.
• Proven experience managing large complex paid search accounts high spend multi-market or multi-product environments.
• Deep proficiency in Google Ads; SA360 experience preferred.
• Hands-on experience with Apple Search Ads (Basic and Advanced campaigns).
• Experience running app acquisition campaigns Apple Search Ads Google App Campaigns or equivalent.
• Demonstrated ability to work in close collaboration with SEO teams on integrated search strategy.
• Strong command of conversion tracking attribution and analytics tools.

Bonus points if you also have:

• Passion for sports and entertainment.
• Experience in iGaming or Sports Wagering.
• Experience in regulated products or services (finance alcohol pharmaceuticals or similar).
• Familiarity with smart bidding automation and scripting within Google Ads or SA360.

Here are our benefits and perks:

Sharpening your edge

• The ultimate sandbox. Exciting on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver you move.

Competitive pay and bonus scheme

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

Office perks

• In-house baristas serve you free coffee fresh juices and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor.
• Fun modern office spaces. Pool tables table tennis gaming consoles and an F1 simulator.

We play fair. We hire fair.

True to our value of Play fair we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race religion nationality gender identity or expression sexual orientation age marital veteran or disability status wont affect our hiring decision or your trajectory here. Come as you are and get the Easygo edge.