Marketing Manager Shows & Owned Content

The Shows & Owned Content Marketing Manager role involves defining & leading the delivery of the content & GTM (Go-To-Market) strategy for Sportsbet produced TV shows and in-app video on demand output.

This unique and integral role is central to one of Sportsbets key transformational pillars and gives you the opportunity to define and lead the delivery of our content strategy for both our broadcast magazine shows as well as our in-app video on demand content.

The role provides exciting opportunities to work closely with a diverse range of teams in the business including Production Studio Talent Product Tech Media Commercial Analytics Design & more - as the key driver of our content strategy & execution your ability to connect & collaborate with these teams ongoing will be a key driver of your success in the role and your personal growth within the Sportsbet business.

So if you love sport & racing have experience in content & leadership roles and are driven by creating engaging experiences for our customers then this could be the perfect role for you.

Responsibilities include:

• Play a key role in ideating and defining the Sportsbet content on platform mid-long term vision strategy & execution and support in identifying the enabling requirements to achieve this (tech resource studio time etc).
• Support strategy creation & lead ideation with relevant stakeholders for all Sportsbet shows.
• Identify key events and moments to capture audiences with on platform content.
• Lead the briefing and execution to SB producers to create this content
• Oversee execution of show content strategy for social channels.
• Work with producers & editors to define and optimise weekly social and on-platform deliverables.
• Lead a high performing team to coordinate scheduling approval and optimisation of video content on platform
• Support the creation & execution of GTM strategy for show promotion across various channels for both video on demand content as well as other relevant Media & Content propositions.
• Support Media team to capture and report Sportsbet shows audience data and performance across broadcast YouTube and social content.