Marketing Manager

We are seeking a visionary and commercially-driven Marketing Manager to lead the marketing function for Bosch Rexroth Australia and pioneer a critical new business venture.

This is a high-impact leadership role where you will not only own the brand and marketing strategy but also build a new commercial value stream from the ground up. You will be tasked with developing launching and scaling a customer-facing training program turning it into a profitable division of the business.

As this is initially a standalone position it requires a unique leader who can blend high-level strategic planning with hands-on roll-up-your-sleeves operational execution to build the necessary foundations for future growth.

Your Responsibilities

Customer Training Value Stream

• Pioneer a New Business: Spearhead the creation and implementation of a new commercial training concept establishing Training as a Service as a key value stream for Bosch Rexroth Australia.
• Strategic Alignment & Design: Gather global best practices and secure stakeholder alignment to design develop and structure a world-class customer-centric training curriculum and program.
• End-to-End Ownership & Rollout: Lead the entire lifecycle from initial concept and business case development to the full market launch including operational rollout marketing and sales integration.
• Ensure Profitable Growth: Develop the pricing strategy manage the budget and hold P&L responsibility for the training division to ensure its long-term commercial success and scalability.

Marketing Leadership

• Own the Strategic Plan: Develop and execute a comprehensive annual marketing strategy and budget that not only supports existing business objectives but also launches and grows the new training venture.
• Elevate the Brand: Act as the senior brand guardian driving thought leadership by translating complex technical solutions and training offerings into compelling customer-centric value propositions across all content (white papers case studies digital content).
• Command the Digital Ecosystem: Direct the entire digital marketing footprint (Website SEO/SEM LinkedIn Marketing Automation) to build a powerful lead generation engine for all product lines including the new training services.
• Lead High-Impact Events: Strategically direct Bosch Rexroths presence at major national trade shows and customer events ensuring a strong ROI and using these platforms to launch and promote the new training division.
• Manage Corporate Communications and PR: Cultivate relationships with industry media to secure high-level press coverage and amplify our position as an industry and training leader.

Commercial Strategy & Sales Acceleration

• Drive Commercial Insights: Conduct sophisticated market and customer analysis to identify untapped growth opportunities and inform both marketing strategy and overall business priorities.
• Oversee Pipeline Strategy: Partner with sales leadership to analyze and manage the sales pipeline providing strategic insights to improve forecasting conversion rates and overall sales effectiveness.
• Shape Pricing & Positioning: Provide critical market intelligence to inform strategic pricing decisions ensuring our solutions and training programs are positioned for maximum profitability and market penetration.
• Empower the Sales Force: Equip the sales team with the strategies insights and high-value collateral they need to effectively sell our entire portfolio including the new training services.

Qualifications :

• Education: Completed university degree in Marketing Business Administration Communication Sciences or a comparable qualification.
• Experience and Expertise: Several years of B2B marketing experience (ideally 8 years in a broad role) preferably within an industrial engineering or technology -depth experience with market competitor and customer data especially the Potential Analysis used in sales. Familiarity with working in global or international teams. Experience and profound know-how in the analysis of marketing data and the derivation of optimization measures to enhance marketing performance. Proven track record of developing and executing integrated marketing strategies that deliver measurable results in brand awareness and lead generation.A Business Builder: You have demonstrated success in developing and launching new business initiatives products or service lines from concept to completion. Experience with training education or service-based products is highly advantageous.
• Personal Attributes and Working Style: An experienced senior marketing and/or business development professional with 8-10 years of experience ideally in an industrial engineering or technology sector. You possess exceptional business acumen with experience in P&L management business case development and connecting marketing strategy directly to financial outcomes. You are a leader who can craft the high-level plan and is not afraid to roll up your sleeves to write copy manage a digital campaign or organize an event. You thrive in an environment where you are responsible for both strategy and execution. You are highly skilled at leveraging data and analytics (e.g. CRM Google Analytics financial reports) to derive insights measure performance and drive strategic decision-making. You have a proven ability to build strong influential relationships and secure buy-in from sales teams technical experts and executive leadership

Additional Information :

To apply please submit your cover letter and resume through the online application link.

Remote Work :

No

Employment Type :

Full-time