Marketing Lead, Brand

Job Description:

At Remitly we believe everyone deserves the freedom to access move and manage their money wherever life takes them. Since 2011 weve tirelessly delivered on our promise to customers sending money globally providing secure simple and reliable ways to manage their money ensuring true peace of mind. Whether its supporting loved ones back home growing a business across continents or pursuing new opportunities abroad were not just here to move money were here to move our global customers forward.

Were looking for builders reimaginers and global thinkers who want to work at the intersection of technology trust and transformation. If thats you and youre ready to do the most meaningful work of your careerwe invite you to join over 2800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the role

As Marketing Lead for APAC you will support the Senior Regional Marketing Manager in leading local marketing activity for Remitly contributing to the strategy and owning the day-to-day implementation across the market. You will support the launch and scaling of Remitly into new markets executing marketing programmes that build awareness trust and consideration among key diaspora and expat audiences. Youll work closely with regional and global stakeholders as well as agency partners to deliver high impact culturally relevant campaigns that drive growth in line with business objectives.

You will:

• Support the Senior Regional Marketing Manager in shaping and executing Remitlys marketing strategy for APAC working cross-functionally with Business Management Creative Legal and Media teams to develop marketing plans agency briefs and creative executions that resonate with key diaspora and expat audiences

• Build creative briefs and partner with our in-house creative team to develop and deliver assets across campaigns and marketing channels ensuring work is on-brief on-brand and fit for purpose across formats

• Lead integrated full-funnel campaign planning across channels including OOH digital paid social radio and sponsorships managing the end-to-end process from briefing and media planning through to budget management and activation partnering closely with agencies and our in-house performance and digital marketing teams

• Bring strong knowledge of the local media and agency landscape to inform channel planning and partner selection

• Support the build and scaling of Remitlys community marketing programme in APAC identifying relevant partnerships ambassador strategies grassroots activations and audience entry points

• Manage influencer creator and Community Builder programmes in partnership with local agencies overseeing briefs content delivery and performance reporting to ensure authentic representation of Remitly across key communities

• Own end-to-end delivery of marketing workstreams across multiple campaigns and partners simultaneously ensuring on-time on-brief on-budget execution

• Track and report on brand and marketing performance metrics in close partnership with analytics and consumer insights teams

• Support the management and optimisation of marketing budgets ensuring activity is delivered on budget and spend is accurately tracked

• Leverage AI tools to optimise marketing output and embed into day-to-day ways of working supporting faster and smarter execution across all work streams

You will have:

• 6 years of marketing experience in APAC with a strong understanding of the local media agency and publisher landscape

• Proven campaign planning skills across both traditional media (OOH radio sponsorships) and digital channels with the ability to manage integrated plans from brief to reporting

• Strong project management capability organised detail-oriented and comfortable managing multiple workstreams and stakeholders simultaneously

• Experience supporting community marketing and ambassador programmes with an understanding of how to build relevance among diaspora and migrant audiences

• Hands-on experience with influencer and creator partnerships and comfort planning and attending community events

• Comfort operating as the primary in-market marketing lead collaborating closely with regional and global teams across multiple time zones

• Experience in fintech payments or similarly regulated categories (a bonus not essential)

• Fluent in English; additional languages a bonus but not essential

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.