Marketing Consultant

The Consultant Marketing Business Partner (MBP) supports the delivery of commercially focused marketing and communications activity across Australia.

Working closely with the MBP Lead for Australia the Consultant helps translate agreed business priorities into integrated campaigns and marketing activity that build awareness engagement and pipeline.

This is a hands-on campaign marketing role with strong digital marketing capability. The Consultant supports campaigns from planning through activation and measurement with responsibility for executing activity across digital channels including web social and marketing automation.

The role works collaboratively with Australian business stakeholders and Marketing & Communications (MarComms) colleagues across Australia & UK and globally bringing together the right content channels and specialist expertise to deliver high-quality campaigns.

This role is suited to an experienced campaign marketer with strong digital skills who wants to broaden their commercial understanding stakeholder capability and experience within a complex matrix organisation.

Deliver integrated marketing campaigns aligned to business growth lead generation and pipeline priorities.
Manage campaigns end-to-end from planning and activation through to performance measurement and optimisation.
Execute digital marketing across web social email and marketing automation platforms including HubSpot LinkedIn and Google Ads.
Create publish and optimise engaging campaign content including webpages blogs social content email campaigns client stories and thought leadership.
Build targeted audiences nurture journeys and campaign workflows to drive engagement and generate qualified leads.
Use campaign and channel performance insights to identify opportunities optimise activity and continuously improve results.
Ensure all marketing activity reflects CGIs brand messaging and digital standards including SEO accessibility and campaign tracking.
Collaborate with business stakeholders and global marketing content creative and digital specialists to deliver high-quality campaigns on time.

Demonstrated experience in marketing with hands-on experience delivering integrated B2B marketing campaigns.
Strong practical digital marketing experience across web social and email or marketing automation.
Experience supporting campaigns from planning activation through to measurement and optimisation.
Familiarity with CMS platforms and marketing automation tools (e.g.: HubSpot or equivalent platforms).
Good understanding of digital marketing fundamentals including audience segmentation campaign journeys SEO tracking and digital accessibility.
Experience coordinating marketing activity across multiple stakeholders and teams.
Strong organisational and project coordination skills managing multiple priorities and deadlines.
Strong written and verbal communication skills with good attention to detail.
Commercial curiosity an interest in understanding how marketing contributes to business growth.
Comfortable working collaboratively within a matrix or global organisation.

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Diversity statement

At CGI we recognise the richness that diversity brings. We strive to create a work culture where everyone belongs and we collaborate with clients in building more inclusive communities. As an equal opportunity employer we empower all our CGI Partners to succeed and grow.
CGI is proud to be a Work180 endorsed employer for all women.
We are committed to providing an inclusive diverse and equal opportunity workplace. When you apply please share any reasonable adjustments you may need during the interview process.
Apply today for more information.

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