Head of Growth Marketing

AsHead of Growth Marketingyoulldefine and lead HBFs growth marketing strategy driving member acquisition marketand commercial performance across every stage of the customer journeyas we expand our national presence.

Youllcombine strategic thinking with datadriven decision making to develop compelling propositions optimise marketing investment and deliver integrated campaigns that create measurable business impact. Working closely with senior leaders across Marketing Product Digital and Member Experienceyoulltranslate business priorities into growth strategies that strengthen HBFs position in an increasingly competitive market.

Leading a highperforming team of growth marketing specialistsyoullfoster a culture of innovation experimentation and continuous optimisation whileidentifyingnew opportunities to reach engage and convert future members.This role is available in eitherPerth or Melbourne.

Your day to day

• Defining HBFs growth marketing strategy to drive member acquisition marketand commercial performance
• Leading integrated acquisition campaigns across digitalofflineand emerging channels to maximise business outcomes
• Leading developing compelling propositions offers and go-to-market strategies that drive sustainable growth
• Optimising marketing investment media mix and campaign performance using data customerinsightsand experimentation
• Partnering with Product Digital Commercial and Member Experience teams to deliver seamless customer journeys
• Building and developing a highperforming Growth Marketing team while fostering a culture of innovationaccountabilityand continuous improvement

About you

Yourea commercially minded marketing leader who thrives on delivering measurable growth.You combine strategic thinking with strong analytical capability and know how to turn customer insights into marketing strategies that drive acquisition and long-term value.

With experience managing significant marketing budgets and investment decisions you have a deepunderstanding of customer acquisition performance marketing campaignoptimisationand go-to-market strategy.

Whetheryoureshaping investment decisions influencing executivestakeholdersor leading high-performing teamsyourecomfortable balancing creativity with commercial outcomes.Youllalso bring:

• Extensive leadership experience in growthperformanceor commercial marketing within a complex organisation
• A proventrack recorddelivering customer acquisition and measurable return on marketing investment
• Experience leading integrated marketing strategies across digitaltraditionaland third-party channels.
• An authentic leadership style with a passion for developing people driving innovation and delivering continuous improvement.

HBF Benefits

• Fully subsidised Gold Hospital Insurance Cover
• Flexible working and Work from home options
• 3additionalwellbeing days off a year (on top of our standard 20 days annual and 10 days personal leave)
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms retail restaurants and hotels

Next steps
To apply click the apply button attaching a copy of your resumein line with the requirements of the role. Our recruitment and selection process includes a variety of assessment methods including reference checks National PoliceClearanceand verification of working rights in Australia.

Inclusion and Accessibility

At HBF we believe in the potential of every individual.Werecommitted to creating an inclusive workplace where diverse perspectives are celebrated because they make us stronger.

We encourage applications from everyone including Aboriginal and Torres Strait Islander peoples people with disabilities and members of the LGBTQIA community including transgender and gender-diverse applicants.

We want you to Be You Be Bold and feel supported every step of the way. If yourequireany adjustments or alternative formats during the recruitment process please contact us at.

To learn more about our commitments visit:Community Initiatives HBF Health Insurance