Head of Brand and Activation

At HBF our brand is one of our greatest assets. As we continue to evolve through significant business transformation and national growthwerelooking for a strategic brand leader tohelp shapehow HBF shows up for members today and into the future.

AsHead of Brand & Activationyoullown HBFs brand strategy ensuring every interaction reinforces who we are what we stand for and why members choose us.Partnering closely with senior leaders across Marketing CommercialandMember Experienceyoullconnect business strategy with powerful brand experiences that build trust strengthen member relationships and support commercial growth.

Leading a highperforming team of brandcontentand creative specialistsyoullfoster a culture of creativity innovation and excellence while ensuring every campaign partnership and brand interaction delivers lasting impact.This role is available in either our Perth or Melbourne offices.

Your day to day

• Defining and evolving HBFs long-term brand strategypositioningand creative direction
• Leading integrated brand and activation strategies that strengthen awarenessengagementand member advocacywhileprotecting the integrity of the HBF brand
• Leading major brand campaigns sponsorships and market activations that deliver commercial and member outcomes
• Drive the planning and execution of large scale community events and sponsorship programs
• Using customer insights markettrendsand brand performance data to inform strategy and optimise investment
• Building and developing a high-performing Brand & Activation team creating an environment where people thrive
• Partnering with senior stakeholders to ensure the brand supports HBFs strategic priorities transformationagendaand long-term growth

About you

Yourean experienced brand and marketingleaderwho understands the rolea great brandplays in driving business performance.You combine strategic thinking with creative leadership and know how to translate commercialobjectivesinto compelling brand experiences that resonate with customers.

Whetheryoureshaping long-term strategy influencing executivestakeholdersor inspiring creative teamsyouleadfrom the front and bringing others on the journey.

Comfortable managing significant marketing investmentyoullbring experience overseeing large media budgets optimising paid mediasearchand performance marketing strategies and making data-driven decisions that maximise return on investment.You also bring:

• Extensive leadership experience in brandmarketingor integrated communications within a complex organisation
• A proventrack recorddeveloping and executing successful brand strategies that deliver measurable business outcomes.
• Experience leading large-scale integrated campaigns across paid owned and earned channels
• Strong commercial acumen with the ability to balance creativity customeroutcomesand business performance
• Demonstrated success leading agencies creativeteamsand cross-functional stakeholders
• An authentic leadership style with a passion for developing people fosteringinnovationand building high-performing teams.

HBF Benefits

• Fully subsidised Gold Hospital Insurance Cover
• Flexible working and Work from home options
• 3additionalwellbeing days off a year (on top of our standard 20 days annual and 10 days personal leave)
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms retail restaurants and hotels

Next steps
To apply click the apply button attaching a copy of your resumein line with the requirements of the role. Our recruitment and selection process includes a variety of assessment methods including reference checks National PoliceClearanceand verification of working rights in Australia.

Inclusion and Accessibility

At HBF we believe in the potential of every individual.Werecommitted to creating an inclusive workplace where diverse perspectives are celebrated because they make us stronger.

We encourage applications from everyone including Aboriginal and Torres Strait Islander peoples people with disabilities and members of the LGBTQIA community including transgender and gender-diverse applicants.

We want you to Be You Be Bold and feel supported every step of the way. If yourequireany adjustments or alternative formats during the recruitment process please contact us at.

To learn more about our commitments visit:Community Initiatives HBF Health Insurance