E Com Lead

Who We Are:
At Morning Made were redefining mindful energy with clean coffee alternatives that empower people to feel their best free from jitters anxiety or energy crashes. Founded in June 2021 with just matcha weve rapidly grown into one of Australasias fastest-growing premium coffee-alternative DTC brands now offering multiple ways to kick-start your morning. Stocked in over 10000 retail locations globally (with plans to reach 15000 by year-end) our mission is to transform mornings everywhere. Were growing fast and looking for passionate high-performing talent ready to join us on this exciting journey.

The Role:
Were looking for an exceptionally talented driven and ambitious Performance Marketing Lead to join our dynamic this pivotal role youll lead the charge on key growth channels including email marketing paid media CRO and SEO directly shaping Morning Mades market presence and significantly influencing our growth. If youre passionate about delivering measurable impact thrive in high-energy environments and are excited by the challenge of driving explosive growth this is your chance to make a real difference.

Key Responsibilities:Email & SMS Marketing

• Create optimise and scale automated email and SMS campaigns (welcome cart abandonment win-back retention).

• Conduct rigorous A/B testing (subject lines send times creative) to enhance engagement and revenue.

• Analyse and report on key email metrics: open rates CTR CVR LTV.

E-commerce Optimisation (Shopify)

• Audit user experience and website performance to identify and remove friction points.

• Collaborate with design and development teams on UX/UI improvements and technical enhancements.

• Run consistent CRO experiments monitoring metrics such as CVR AOV and bounce rate.

SEO & Organic Growth

• Lead technical SEO keyword research and content optimisation.

• Coordinate backlink outreach and on-page SEO strategies.

• Regularly track SEO performance refining strategies based on organic traffic and revenue.

Paid Advertising (Meta TikTok Google)

• Launch manage and optimise paid campaigns across Meta TikTok and Google Ads.

• Monitor key metrics (ROAS CPA CAC) adjusting bids and creative strategies accordingly.

• Collaborate closely with the Brand team on campaign creative to maximise ad performance.

Cross-Functional Collaboration & Reporting

• Partner with Brand Creative Analytics and Supply Chain teams to ensure strategic alignment.

• Produce clear actionable weekly and monthly performance reports.

• Manage and optimise our marketing technology stack (Klaviyo Shopify Plus Google Analytics SEMrush).

What Youll Bring:

• 35 years experience in performance marketing within a high-growth e-commerce or DTC brand.

• Proven success driving at least 2030% revenue uplift via digital marketing channels.

• Hands-on expertise with Klaviyo (or similar) Shopify Plus Google Analytics Meta and Google Ads.

• Strong analytical skills and comfort with data-driven decision-making.

• Excellent communication and project management skills comfortable collaborating across multiple teams.

• Proactive organised and able to manage multiple projects simultaneously.

Nice-to-Haves:

• Experience with influencer affiliate or DSP advertising channels.

• Familiarity with CRO platforms such as Optimizely or VWO.

• Basic HTML/CSS knowledge for quick edits or testing.

• Passion for health wellness or sustainable FMCG brands.

Why Join Morning Made

Your campaigns directly shape revenue brand equity and our customer experience.

Join a brand thats redefining what energy looks like built for people who care.

HQ in Surry Hills Vibrant team great location hybrid flexibility.

Real ownership. Real growth. Real mentorship.

Work closely with founders creative leads and brand storytellers to build campaigns that youre ready to step into a high-impact role and join a brand committed to changing how the world energises please send your CV to . Lets create something extraordinary together.