Digital Media & Planning Manager

Own GYGs social media strategy and digital media performance end-to-end.

GYG builds all its content and social capability in-house. The Digital Media & Planning Manager owns the social calendar the paid social strategy and the digital media buying that drives platform growth and commercial results. Youre a deep expert in social and digital media who can move between strategy execution and data without missing a beat.

What Youll Do

• Develop GYGs social media strategy across Australia and all relevant overseas markets
• Own the GYG social calendar across all social platforms ensuring alignment with strategy and best practice
• Manage daily posting and social media management across multiple social platforms
• Manage spend for always-on social media support and proactively recommend paid optimisations
• Lead GYGs relationship directly with publishers and social media companies within your remit
• Lead the strategy and implementation of advertising with Google and other digital platforms managed in-house
• Track and analyse social media performance providing weekly and monthly reporting to the Leadership Team
• Monitor emerging social trends cultural moments and platform innovations and translate insights into recommendations

What Youll Bring

• 45 years experience in a digital marketing role
• A track record of developing highly successful social media content and campaigns
• Experience and working relationships with social media platforms including Meta TikTok and LinkedIn
• Strong understanding of brand and ability to create engaging digital copy
• Proven capability to create content and ideas that generate engagement
• Strong data literacy with experience using data to report on performance and make recommendations
• High level of interpersonal skills with the ability to manage both internal and external stakeholder relationships

What Youll Love

• Join one of Australias fastest-growing restaurant companies
• Real influence in a marketing function thats investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office a short walk from Central Station

Interested Apply now to start the conversation.

Remote Work :

No

Employment Type :

Full-time