Digital Marketing Specialist (Search, Social, Prog)

Excited to grow your career

We value our talented employees and whenever possible strive to help one of our team to grow professionally.

Our people make all the difference in our success.

Lets talk about you!

To be successful in this role you will possess:

• Digital marketing experience delivering and optimising Search Social & Prog campaigns.
• Experienced in keyword research search account pacing and best-practice campaign structure.
• Proven ability to optimise performance using bid strategies in SA360 and Google Ads.
• Experience building and optimising Meta campaigns including audience targeting and objective-based delivery.
• Understanding on how to set up Video and Display campaigns within DV360 from deal set up to creative implementation.
• Exposure to Google Campaign Manager and Floodlights preferred with a solid understanding of how Floodlights function required.
• Experience managing budgets and delivering within tight deadlines.
• Strong analytical mindset using data to shape targeting creative direction optimisation and performance reporting.
• Confident working in data-driven environments to interpret results and communicate insights to stakeholders.
• Demonstrated ability to drive innovation embrace change and adopt new digital marketing technologies.
• Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.
• Independently setting up and optimising Search Social & Programatic campaigns using insights to continuously improve performance.
• Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.

How will you support our Why

• Planning activating and optimising digital marketing campaigns across paid channels with ownership of campaign setup trafficking optimisation and reporting against key business goals and internal metrics.
• Independently setting up and optimising Search & Social campaigns using insights to continuously improve performance.
• Identifying trends and insights to inform spend allocation and improve campaign effectiveness.
• Designing executing and measuring experiments and conversion tests using digital marketing best practices.
• Applying strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.
• Acting as a well-rounded digital marketer with strong expertise in Search & Social supported by broader channel understanding across digital.

If this role speaks to you hit the apply button to submit your application! Or if you feel you still have a bit more to learn - reach out to the assigned Recruitment Business Partner (found on right-hand side of the advert) and theyll provide you with some insights on ways to progress and upskill within Aussie.