Digital Marketing Manager

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Are you ready to be a Kin-at-i-can

Are you a strategic data-driven curious Digital Marketing Manager ready to take the reins of a B2B growth engineWerelooking for someone to lead our marketing function on a 14-month contract covering a period of parentalleaveandcommencingmid-August. Ifyourepassionate about driving awareness optimising performance enhancing a digital experience and building a powerful brand we want to hear from you!

Working forKinaticowill provide you with a fantastic opportunity to gain insight into a supportiveestablishedReg-Tech organisation withstrong growthambitions.Itsa rare chance to step into a high-impact role and make your mark from day one.

DELIVERING THE GOOD STRIVING FOR THE GREAT

Position responsibilities include but are not limited to:

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth

• Launch and optimise multi-channel campaigns across SEO SEM social email and paid media

• Lead the development in collaboration with the CXO and external agencies of our new website and website strategy

• Develop and executeautomatedlifecycle marketing strategiesaligned to best practiceand using data-driven decision makingownership ofcustomermarketing data managementframeworks and standards

• Own performance metrics like CAC LTV pipeline velocity and conversion rates

• Continuously test learn and refine assets messaging and user journeys

• Be a champion of our brand across all digital touchpoints

• Collaborate with sales product and external agencies to align and amplify impact

• Explore emerging tools and tactics to stay ahead of the curve

• Oversee and optimise our website CMS SEO infrastructure and technical performance

OUR TEAMS STRENGTH COMES FROM EVERYONESS INDIVIDUALITY

About you:

• Expertisein CRM Google Analytics SEO/SEM and marketing automation

• Proven experience driving B2B SaaS growth through data-led decisions

• The agility to thrive in a fast-moving ever-evolving environment

• Curious nature that loves to learn and grow without taking life too seriously

Experience and Qualifications

• 7 years of experience in digital marketing growth marketing or demand generation preferably within a SaaS or technology-focused business.

• Proficient in email marketingtools and platforms ()

• Proventrack recordof designing and executing successful multi-channel marketing campaigns.

• Strong B2B experience.

• Experience in analysing campaign performance andoptimizingmarketing funnels to achieve growth goals.

• Experience in working with and managing partners and third parties

• Bachelors degree in digital marketing BusinessDataScience or a related field.

• Certifications in Google Ads Google Analytics or marketing automation tools (e.g. HubSpot Marketo Pardot) are highly desirable.

• Strong data management skills

ARE YOU READY TO BE A KINATICAN

This is a unique opportunity to shape and scale a high-impact marketing function at a pivotal time in our growth journey.

• Flexible and supportive work environment

• A supportive culture of development and recognition we love seeingourthrive!

• Work for an ASX listed company and a leader in Reg-Tech

• Join the company at an incredibly exciting time and enter a world of energyenthusiasmand innovation

Research shows that while men apply to jobs when they meet an average of 60% of the criteria women and other marginalised individuals tend to only apply when they check every box.If you think you have what it takes (a growth mindset) butdontnecessarily meet every single point on the job description please still get in touch.Wedlove to have a chat and see if you could be a great fit.

Required Experience:

Manager