Digital Marketing & Brand Manager

The Opportunity

Were looking for our next extraordinary team member to join our Sales & Marketing team as Digital Marketing & Brand Manager.

Reporting to the Director of Marketing and Communications youll take ownership of the hotels digital marketing and brand presence managing the brand story content CRM social media and digital ecosystem to build brand preference strengthen engagement and drive direct bookings.

Youll play a key role in bringing the Sofitel brand to life across digital channels hotel dining and spa.   Developing and implementing content and social strategies managing integrated campaigns and ensuring our storytelling is consistent engaging and unmistakeably Sofitel. Youll work closely with internal teams agencies partners and the Director of Marketing and Communications to turn creative ideas into meaningful commercial outcomes.

From social media press and influencer partnerships to website optimisation CRM SEO and digital campaigns youll have the opportunity to shape the full digital journey and influence how guests discover engage with and ultimately choose Sofitel Sydney Darling Harbour.

Key Responsibilities

• Develop and implement a multi-channel social media strategy across Facebook Instagram LinkedIn and YouTube including community management.
• Co-develop and implement strategy for content creation and amplification across photography video digital assets articles and other brand content.
• Manage and deliver integrated campaigns across owned earned paid and partner channels.
• Manage the hotels brand narrative across digital channels ensuring storytelling is consistent factual accessible and on brand.
• Manage PR partnership and influencer initiatives including collaboration opportunities and content usage rights.
• Manage and optimise the hotels digital ecosystem including the website social channels OTAs other external platforms to drive bookings
• Inform implement and optimise the annual online marketing plan including CRM SEO and website optimisation for the hotel and outlets.
• Develop and maintain SEO activity to increase organic traffic and improve digital visibility.
• Plan and manage CRM communications including content calendars eDMs audience targeting and segmentation.
• Manage the customer and prospect database and support lead generation initiatives in line with relevant regulations.
• Monitor digital campaign performance and manage monthly KPI tracking reporting and presentations.
• Use analytics and insights to identify opportunities for optimisation and improved conversion.
• Manage relevant luxury hospitality and tourism benchmarking and trend analysis.
• Manage marketing expenditure supplier activity and invoices within budget.
• Ensure the quality accuracy and consistency of marketing collateral including menus digital advertising inhouse advertising and email.
• Develop in house an with agencies the photography videography and design aligned with the Sofitel brand.

Qualifications :

About You

Youre a creative commercially minded digital marketer who understands how great storytelling strong digital experiences and data-driven optimisation work together to build a powerful luxury hotel brand. Your French joie de vivre ensures you stand out from the crowd.

You bring:

• A degree in Marketing Communications related field or equivalent competency through experience.
• Proven experience across digital marketing content and campaign management within luxury hotels hospitality or premium brands.
• Strong copywriting storytelling and content creation skills with an excellent eye for detail.
• Experience developing and managing social media strategies across multiple platforms.
• Working knowledge of website CMS SEO Google Analytics CRM platforms and digital marketing tools.
• Experience working with creative agencies photographers videographers partners and internal stakeholders.
• Strong commercial awareness and an understanding of how digital activity can drive traffic engagement conversion and direct bookings.
• Strong analytical skills and confidence interpreting digital performance data and turning insights into action.
• Excellent project management skills with experience managing multiple  competing priorities in a fast-paced detail-oriented environment.
• A creative and collaborative approach with the confidence to contribute ideas and bring them to life in a complex global organisation keeping a local focus.
• A genuine passion for luxury hospitality digital storytelling and the Sofitel brand.

Additional Information :

Why Sofitel

This is an opportunity to take ownership of the digital brand presence of one of Sydneys leading luxury hotels including a focus on wellness dining and culture. Play a key role in shaping how guests discover and experience all facets of the Sofitel Sydney Darling Harbour.

Youll have the opportunity to work across digital marketing content social CRM PR SEO and e-commerce while collaborating with talented teams agencies and partners across the hotel and global Accor network.

As a Sofitel Ambassador youll enjoy exclusive hotel and dining benefits tailored learning and development opportunities through Accor Academy and opportunities to build your career across the global Accor network.

If youre a creative digital marketer who loves luxury brands compelling storytelling and turning ideas into measurable results wed love to hear from you.

Remote Work :

No

Employment Type :

Full-time