Digital & Brand Marketing Strategist – COREtec Floors

In 2012 COREtec sparked a revolution in the world of hard flooring. What makes us different A 100% waterproof core and a durable cork underlay. A new category of highquality multilayer flooring was born: COREtec. Were the original and you can feel it. Today COREtec is part of Shaw Industries a global Berkshire Hathaway flooring group and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.

Were looking for aDigital & Brand Marketing Strategistto own brand content and campaign marketing for COREtec Floors across Australia and New Zealand. This is a handson digitalfirst role for a builderofbrands who can both set the strategy and execute it running the social channels creating the content and getting targeted campaigns live that drive real sellthrough. Youll work handinhand with the sales team our Melbournebased creative agency and the global USFloors brand team with the autonomy to run the ANZ marketing function as your own. Based inMelbourne (preferred)or Sydney this is a largely inoffice role (around four to five days a week) at the heart of our ANZ business.

Responsibilities

• Brand Building & Awareness:Own COREtecs brand and awareness across ANZ with a strong emphasis on social keeping the brand consistent while adapting global USFloors guidelines to the local market.

• Social & Paid Digital:Run the social ecosystem TikTok Instagram Facebook and LinkedIn across both organic and paid with a focus oncosteffective tightly targeted adsrather than broad spend.

• Audience Targeting & Data:Build B2B campaigns that reachour customers and the trade directly. Source and use audience data to power and sharpen those campaigns.

• Content Creation:Produce and adapt onbrand content for online and offline channels using Adobe Creative Suite (Photoshop Lightroom InDesign) including photo and video built for social.

• Campaign & Retail Display Rollout:Plan and projectmanage inmarket activations and retail display rollouts end to end coordinating international supply and logistics timing installation schedules and salestraining windows so everything lands on time. Youll partner with the sales team including a Sydneybased colleague on execution.

• Agency Reporting & Stakeholders:Manage the creative/media agency and freelancers analyse and report on campaign and agency performance and present plans and results to APAC leadership operating independently with a regular checkin cadence with the ANZ lead.

Requirements

• Experience:Minimum 3 years in a marketing role ideally in building products flooring interiors homewares or a related trade retail or interior design sector.

• Digital Skills:Proven handson experience across social media email marketing and paid digital advertising (Meta Google).

• Content & Creative:Ability to create and adapt engaging content brief agencies manage creative production and maintain brand consistency across all touchpoints.

• Communication:Excellent written and verbal skills with the ability to tailor messaging for both trade and consumer audiences.

• Tools:Working knowledge of Adobe Creative Suite (Photoshop InDesign Lightroom).

• Education:Bachelors degree in Marketing or a related field or equivalent handson experience.

• Location:Based in Melbourne or Sydney with the right to work in Australia.

Highly Preferred Experiences

• A track record runningcosteffective targeted B2B social campaigns(TikTok Instagram Facebook) aimed at trade and builder audiences.

• Datasavvy sourcing segmenting and using audience data to build and optimise targeted campaigns.

• Projectmanagement strength coordinating multimarket campaign and retaildisplay rollouts including international supply timing and installation scheduling.

• Aselfstarterwho thrives with autonomy and light direction comfortable owning a marketing function largely solo with agency support.

• Video and photographycontent creation for social (e.g. Premiere Pro).

• Experience in flooring or building materials or adaptingglobal brand guidelines to local markets.

• A genuinelydigitalfirst background adjacent fields welcome (data/analytics agency or tech) with a strong portfolio to show for it.